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Using Customer Data to Drive Retail Experiences

21 July 2021 • By BoF Studio

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Using Customer Data to Drive Retail Experiences

Afterpay CEO and co-founder Nick Molnar shares his insights on the role data can play in crafting a winning multi-channel strategy.

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Optimising the Store as a Community Hub

19 July 2021 • By BoF Studio

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Optimising the Store as a Community Hub

WS Development’s president Samantha David and Clot’s co-founder and creative director Edison Chen discuss using retail stores as community spaces with BoF’s Sheena Butler-Young as part of BoF’s Professional Summit: What’s a Store For? Here, we share the key insights.

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At Afterpay, Creating Growth Levers for Merchants Through Predictive Partnerships

13 July 2021 • By BoF Studio

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At Afterpay, Creating Growth Levers for Merchants Through Predictive Partnerships

BoF hears from three pivotal members from across Afterpay’s marketing team for insight into the scope and strategies that are helping to drive deeper, more innovative partnerships.

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Frankfurt Fashion Week’s Strategy for Success

6 July 2021 • By BoF Studio

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Frankfurt Fashion Week’s Strategy for Success

‘We are starting Frankfurt Fashion Week from scratch, so we can set a completely new standard. We are uniting global industry players and trade organisers to combine our strengths and create something bigger,’ says Anita Tillmann, managing partner of the Premium Group.

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At Horizn Studios, Integrating Everyday Innovation

1 July 2021 • By BoF Studio

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At Horizn Studios, Integrating Everyday Innovation

BoF hears how the European direct-to-consumer travel brand encourages a culture of curiosity, creativity and collaboration to achieve its goals and ‘push the industry continuously forward.’

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BoF and Shopify Launch a Series of Executive Retail Forums

30 June 2021 • By BoF Studio

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BoF and Shopify Launch a Series of Executive Retail Forums

Throughout 2021, BoF and Shopify are creating opportunities for retail leaders to discuss their experiences in tackling the most pressing issues facing the industry, sharing key insights to assist businesses in navigating extended disruption.

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The Evolution of Commerce-Connected Content

28 June 2021 • By BoF Studio

28 June 2021 • By BoF Studio

BoF explores the competitive advantage early adopters are gaining in the surface revolution, sharing data-driven intelligence from Tipser on the potential of curated commerce content strategies.

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The Evolution of Commerce-Connected Content

BoF explores the competitive advantage early adopters are gaining in the surface revolution, sharing data-driven intelligence from Tipser on the potential of curated commerce content strategies.

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Innovating How Fashion’s Wholesale Industry Connects

23 June 2021 • By BoF Studio

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Innovating How Fashion’s Wholesale Industry Connects

Informa Markets Fashion, the wholesale connection platform behind Magic, Coterie and Project, is launching its physical events calendar in July — part of an ambitious plan to innovate the market to reflect post-pandemic needs. Commercial president Kelly Helfman and showcasing brands Zadig & Voltaire and Oak & Acorn share their insights and experiences.

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At Lenzing, Innovating Traceability Technology

22 June 2021 • By BoF Studio

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At Lenzing, Innovating Traceability Technology

From blockchain-powered traceability tools to fabric certification and product licensing, fiber manufacturer Lenzing is utilising technology to benefit both businesses and end-consumers.

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At SCAD, Innovations in the Preparation and Promotion of Emerging Talent

17 June 2021 • By BoF Studio

17 June 2021 • By BoF Studio

BoF hears how Savannah College of Art and Design prepares students for the industry’s cross-functional collaboration and why it’s combining digital technology and alumni networks to create more inclusive platforms to promote their work.

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At SCAD, Innovations in the Preparation and Promotion of Emerging Talent

BoF hears how Savannah College of Art and Design prepares students for the industry’s cross-functional collaboration and why it’s combining digital technology and alumni networks to create more inclusive platforms to promote their work.