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Zalando Marketing Services Launches a Podcast to Drive Partner Success

23 September 2021 • By BoF Studio

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Zalando Marketing Services Launches a Podcast to Drive Partner Success

A new business-to-business podcast sharing data insights and market expertise is the latest iteration of Zalando Marketing Services’ strategy to drive shared success and inspiration for marketing professionals.

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Transforming Luxury Episode 2: What Defines a Luxury Product Today?

20 September 2021 • By BoF Studio

20 September 2021 • By BoF Studio

Emmy Award-winner and founder of Black Owned Everything Zerina Akers, CEO of NTWRK Aaron Levant, designer Bethany Williams and crypto artist Fewocious discuss the forces transforming the luxury product mix, from new categories to new responsibilities.

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Transforming Luxury Episode 2: What Defines a Luxury Product Today?

Emmy Award-winner and founder of Black Owned Everything Zerina Akers, CEO of NTWRK Aaron Levant, designer Bethany Williams and crypto artist Fewocious discuss the forces transforming the luxury product mix, from new categories to new responsibilities.

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The Power of Scent in Retail

15 September 2021 • By BoF Studio

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The Power of Scent in Retail

Integra Fragrances designs olfactory experiences for leading global luxury brands including Fendi, Bulgari and Salvatore Ferragamo, embedding the power of scent into retail strategies, both in-store and in experiential e-commerce, to increase engagement.

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Transforming Luxury Episode 1: How Did 2020 Impact Luxury?

13 September 2021 • By BoF Studio

13 September 2021 • By BoF Studio

Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change.

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Transforming Luxury Episode 1: How Did 2020 Impact Luxury?

Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change.

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How Gen-Z Buys Luxury

9 September 2021 • By BoF Studio

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How Gen-Z Buys Luxury

Zalando Designer’s buying director Anaheta v. Berenberg and Not Just a Label founder Stefan Siegel share three key insights on how to engage luxury’s most valuable consumer cohort.

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At CIFF, How to Navigate a New Era in Wholesale

19 August 2021 • By BoF Studio

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At CIFF, How to Navigate a New Era in Wholesale

BoF shares key insights from two talks positing the future of the wholesale industry at Copenhagen’s International Fashion Fair, which held its first physical event after a transformative 18 months.

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Utilising Payment Technology to Respond to Emerging Consumer Behaviour

17 August 2021 • By BoF Studio

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Utilising Payment Technology to Respond to Emerging Consumer Behaviour

Greg Lisiewski, PayPal’s VP of global pay later products, shares his insight on the growth opportunities on what non-linear paths to purchase and “distributive commerce” across platforms and channels represent for retailers.

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Using Customer Data to Drive Retail Experiences

21 July 2021 • By BoF Studio

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Using Customer Data to Drive Retail Experiences

Afterpay CEO and co-founder Nick Molnar shares his insights on the role data can play in crafting a winning multi-channel strategy.

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Optimising the Store as a Community Hub

19 July 2021 • By BoF Studio

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Optimising the Store as a Community Hub

WS Development’s president Samantha David and Clot’s co-founder and creative director Edison Chen discuss using retail stores as community spaces with BoF’s Sheena Butler-Young as part of BoF’s Professional Summit: What’s a Store For? Here, we share the key insights.

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At Afterpay, Creating Growth Levers for Merchants Through Predictive Partnerships

13 July 2021 • By BoF Studio

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At Afterpay, Creating Growth Levers for Merchants Through Predictive Partnerships

BoF hears from three pivotal members from across Afterpay’s marketing team for insight into the scope and strategies that are helping to drive deeper, more innovative partnerships.