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How to Build a Sustainable Fashion Brand: Masterclass 2 of 5 — Designing for Sustainability

What does it take to build a fashion brand that is good for the planet, the people in it, and still makes business sense? In the second masterclass of BoF’s five-part online learning series, Sustainability Correspondent Sarah Kent is joined by a host of expert panelists to discuss ways to embed sustainable values in the creative process.
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In this member-exclusive online learning series, you will learn how to build a better fashion brand across the value chain, from design decisions to buying and manufacturing, and the key metrics for measuring success.

Masterclass 2: Designing for Sustainability, with designers Christopher Raeburn, Cape Town-based Sindiso Khumalo and Mother of Pearl's Amy Powney, hosted by Sarah Kent.

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What exactly is a sustainable business? How do you establish a business model that is responsible to people and the planet and still turns a profit? The second masterclass examines the creative process and how to approach design with these values in mind.

Key questions answered

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  • What materials, design processes and choices can minimise a garment's environmental impact?
  • How can design align with doing social good?

Learning Outcomes

  • Describe the impact of design decisions
  • Classify elements of the design process that can be changed to improve social and environmental impact

Masterclass 3: Tracking and Traceability

Key questions answered

  • What should brands be tracking and measuring to enable meaningful change?
  • Why is traceability so challenging?

Learning Outcomes

  • Identify ways to track and measure impact
  • Explain key metrics to monitor

Masterclass 4: Buying Better

Key questions answered

  • How do you buy responsibly?
  • What best practices enable the entire supply chain to act responsibly?

Learning Outcomes

  • Identify collaborative models to drive change
  • Propose improvements to partner relationships

Masterclass 5: The Case for Culture

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Key questions answered

  • How do companies create a culture that drives responsible business practices?
  • What should companies be focusing on and why?

Learning Outcomes

  • Identify factors that enable more inclusive and responsible operations
  • Establish measurable objectives
Read up on the latest sustainability news and analysis from BoF here.

To prepare for the upcoming webinar: If you don't already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

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