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How to Build a Sustainable Fashion Brand: Masterclass 3 of 5 — Tracking and Traceability

What does it take to build a fashion brand that is good for both people and the planet, but still makes business sense? In the next chapter of BoF’s five-part masterclass, we’ll talk about how and why companies need to get to grips with their supply chain.
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In this member-exclusive online learning series, you will learn how to build a better fashion brand across the value chain, from design decisions to buying and manufacturing, and the key metrics for measuring success.

Masterclass 3: Tracking and Traceability, with Dr Helen Crowley, a senior advisor and fellow at Conservation International, Dio Kurazawa, founding partner at sustainability consultancy The Bear Scouts, and Allbirds Sustainability Manager Hana Kajimura, hosted by Sarah Kent.

October 15th, 15:00 BST

In the third instalment of our series on sustainable brand building, we'll discuss why companies need to be mapping all of their supply chain and measuring impact from farm to recycling facility to build smart strategies for the future.

Key questions answered

  • What should brands be tracking and measuring to enable meaningful change?
  • Why is traceability so challenging?

Learning Outcomes

  • Identify ways to track and measure impact
  • Explain key metrics to monitor

Future masterclasses will discuss:

Masterclass 4: Buying Better

Key questions answered

  • How do you buy responsibly?
  • What best practices enable the entire supply chain to act responsibly?

Learning Outcomes

  • Identify collaborative models to drive change
  • Propose improvements to partner relationships

Masterclass 5: The Case for Culture

Key questions answered

  • How do companies create a culture that drives responsible business practices?
  • What should companies be focusing on and why?

Learning Outcomes

  • Identify factors that enable more inclusive and responsible operations
  • Establish measurable objectives

To prepare for the upcoming webinar: If you don't already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

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BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024