The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How a Beauty Brand Raised an Army of 30,000 Political Activists (Fast Company)
"While other direct sales brands dangle cars or cruises in front of salespeople to incentivise them to sell, Beautycounter gives two top salespeople in each state an all-expense paid trip to Washington, DC, to lobby lawmakers."
The Jamaican Model Agency Bringing Diversity to Fashion's Biggest Runways (Dazed)
"When it comes to black models and their increased presence on the catwalk over the years, one person to thank is Deiwght Peters — founder of Jamaican agency Saint International. His models are basically at every major runway show."
5 Innovations That Could Help Make Fast Fashion More Sustainable (Fast Company)
"From dissolving fabric to clothes made from algae, the winners of this year's Global Change award are trying to plot a new way forward for a fashion industry that's been too focused on disposable clothing."
How South African Women Have Changed Their Beauty Routines to Save Water (Quartzy)
"The women of Cape Town have had to adjust their self-care and grooming practices to save precious water, and these new lifestyles — beyond just how often they take a bath — have affected the way locals do their hair and makeup."
Sustainability Is Not About Designing Less, but Designing Better (Wallpaper)
"Good design should be sustainable. But how exactly are designers creating products, environments and services that are ecologically sound while economically viable? And how, in an industry often characterised by the embrace of the new, do we eliminate waste?"
As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.
The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.
Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.
Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.