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Social Goods | Inclusivity in Advertising, Is Counterfeiting Good for Fashion?

This week, ad campaigns are more racially diverse than runways, and how fake goods can be good for brand awareness.
Helmut Lang and Miu Miu Autumn/Winter 2017 advertising campaigns | Source: Courtesy
By
  • Victoria Berezhna

Is Counterfeiting Actually Good for Fashion? (Highsnobiety)
"What legitimate manufacturers often refuse to acknowledge is that counterfeiting actually provides them with free advertising. The quality of snide goods has become so high that fakes are often indistinguishable from their legit counterparts."

Diversity Report: The Fall 2017 Ads Were More Inclusive Than the Runways for the First Time Ever (The Fashion Spot)
"After reviewing 187 Fall 2017 fashion print ads comprising 457 model castings, the most recent ad season was more racially diverse than its runway counterpart. Moreover, for the first time ever, the number of nonwhite models cast exceeded 30 percent."

Sweatshops Still Exist in the UK (British Vogue)
"Things are so bad that the chief executives of Asos and New Look have spoken out, describing the factories in Leicester as "a ticking time bomb." The industry is being tarnished by working conditions and breaches in basic human rights more common with Bangladesh, not 21st Century Britain."

Balancing Act: Should Performance Outweigh PFC Concerns in Outerwear? (Sourcing Journal)
"From athletic wear to bedding to even lingerie, "performance" is king, even when some of the measures are more aspirational than practical. In the outdoor industry, chemicals are typically applied liberally to weatherproof fabrics, sometimes to the detriment of the environment they're designed for."

One Way to Make Sure Workers Weren't Abused While Making your Clothes (The Washington Post)
"Apparel makers lack a common definition of what constitutes 'sustainability,' 'transparency' or 'ethical sourcing.' And in the absence of a uniform standard, each company can assess its ethical record independently and is free to give themselves all the accolades they like."

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