Germany

News & Analysis

Adidas and Beyoncé to Launch Gender-Neutral Collection

19 December 2019 • By Reuters

19 December 2019 • By Reuters

Adidas has eroded Nike's dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams.

News & Analysis

Adidas and Beyoncé to Launch Gender-Neutral Collection

Adidas has eroded Nike's dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams.

Can Mytheresa Bring Its Winning Streak to Menswear?

10 December 2019 • By Tamison O'Connor

Can Mytheresa Bring Its Winning Streak to Menswear?

The German e-tailer has grown into a profitable $400 million business. Now, it’s hoping to crack the $32 billion menswear market.

News & Analysis

Zalando Defends System of Ranking Staff Like Products

20 November 2019 • By Reuters

20 November 2019 • By Reuters

The online retailer uses feedback from colleagues working in its Berlin HQ to rank employees as either a low, good or top performer.

News & Analysis

Zalando Defends System of Ranking Staff Like Products

The online retailer uses feedback from colleagues working in its Berlin HQ to rank employees as either a low, good or top performer.

Sponsored Feature

Inside a Cross-Functional Team of Technological Innovators at Hugo Boss

18 November 2019 • By BoF Team

Sponsored Feature

Inside a Cross-Functional Team of Technological Innovators at Hugo Boss

BoF discovers how the German company, which reported €2.8 billion in sales in 2018, developed one of their experimental technology teams using existing employees to drive innovation across the business.

News & Analysis

Adidas to Close German and US Robot Factories

11 November 2019 • By Reuters

11 November 2019 • By Reuters

The German sportswear company will shut down production at two Speedfactories in Ansbach and Atlanta by April 2020, with plans to shift the technology to their suppliers in Asia.

News & Analysis

Adidas to Close German and US Robot Factories

The German sportswear company will shut down production at two Speedfactories in Ansbach and Atlanta by April 2020, with plans to shift the technology to their suppliers in Asia.

News & Analysis

Adidas Earnings Beat Estimates as North America Sales Improve

6 November 2019 • By Bloomberg

6 November 2019 • By Bloomberg

The European market also showed more promise as sales returned to growth, rising 3.2 percent.

News & Analysis

Adidas Earnings Beat Estimates as North America Sales Improve

The European market also showed more promise as sales returned to growth, rising 3.2 percent.

News & Analysis

Hugo Boss Sees Recovery Elsewhere After Hong Kong Hit

5 November 2019 • By Reuters

5 November 2019 • By Reuters

The German luxury house predicts a rise in operating profit in the fourth quarter, despite falling sales in the US and declining growth in Asia.

News & Analysis

Hugo Boss Sees Recovery Elsewhere After Hong Kong Hit

The German luxury house predicts a rise in operating profit in the fourth quarter, despite falling sales in the US and declining growth in Asia.

Zalando Announces Plans to Remove its Plastic Packaging

30 October 2019 • By Reuters

30 October 2019 • By Reuters

The online fashion retailer has already switched to 90 percent renewable energy at its buildings and has pledged to redesign their packaging by 2023.

Zalando Announces Plans to Remove its Plastic Packaging

The online fashion retailer has already switched to 90 percent renewable energy at its buildings and has pledged to redesign their packaging by 2023.

News & Analysis

H&M Opens Experiential Store in Germany

25 October 2019 • By Reuters

25 October 2019 • By Reuters

The boutique offers yoga classes and a cafe with a garden as the Swedish budget chain seeks to revive flagging sales.

News & Analysis

H&M Opens Experiential Store in Germany

The boutique offers yoga classes and a cafe with a garden as the Swedish budget chain seeks to revive flagging sales.

News & Analysis

Puma Profits Hit By US-China Trade War

24 October 2019 • By Reuters

24 October 2019 • By Reuters

Chinese production for the sportswear brand's US market has dropped to around 20 percent.

News & Analysis

Puma Profits Hit By US-China Trade War

Chinese production for the sportswear brand's US market has dropped to around 20 percent.