Italy

Sponsored Feature

Embedding Innovation in a 350-Year-Old Mill

21 October 2019 • By BoF Team

Sponsored Feature

Embedding Innovation in a 350-Year-Old Mill

Through the diverse experiences of three of its employees, BoF discovers how the company culture at Italian mill Vitale Barberis Canonico fuses centuries-old tradition with an openness to innovation.

Sponsored Feature

A Centuries-Old Culture of Embracing Change

18 October 2019 • By BoF Team

Sponsored Feature

A Centuries-Old Culture of Embracing Change

An Italian institution founded in 1663, the longevity of the Vitale Barberis Canonico business is a testament to its willingness to embrace new ideas. BoF sits down with its 13th generation guardian, Francesco Barberis Canonico, to hear more.

BoF Professional Exclusive

When Does It Pay to Let Celebrities Hijack the Runway?

3 October 2019 • By Zoe Suen and Casey Hall

BoF Professional Exclusive

When Does It Pay to Let Celebrities Hijack the Runway?

The very thing that boosts brand exposure during fashion week could threaten a luxury house’s most valuable asset. Especially in markets like China.

BoF Professional Exclusive

Gucci’s GG Logo Belt Is the Accessory Hit That Keeps on Giving

3 October 2019 • By Tamison O'Connor

BoF Professional Exclusive

Gucci’s GG Logo Belt Is the Accessory Hit That Keeps on Giving

Sweet-spot pricing, clever merchandising and heavy social media appeal has made the logo belt a blockbuster product for the Italian megabrand. But how long can its magic last?

News & Analysis

Tod's Appoints Former Google Executive to Ramp up Digital Effort

27 September 2019 • By Reuters

27 September 2019 • By Reuters

Alessandra Domizi, previously fashion and retail lead at the tech giant, will develop Tod's digital communication and online sales, a key component of the brand's new 'Factory' business model.

News & Analysis

Tod's Appoints Former Google Executive to Ramp up Digital Effort

Alessandra Domizi, previously fashion and retail lead at the tech giant, will develop Tod's digital communication and online sales, a key component of the brand's new 'Factory' business model.

BoF Professional Exclusive

Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold

23 September 2019 • By Chavie Lieber

BoF Professional Exclusive

Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold

The Italian luxury label resurrected the iconic 'jungle' dress worn by Jennifer Lopez two decades ago in a show that did double duty as a promo for Google products.

Will Gucci’s Aesthetic Shift Secure Future Success?

23 September 2019 • By Chantal Fernandez and Hannah Crump

Will Gucci’s Aesthetic Shift Secure Future Success?

In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.

BoF Professional Exclusive

A New Seduction at Gucci

23 September 2019 • By Tim Blanks

Change was definitely on the menu for Alessandro Michele this season, and the subtle shift delivered some interesting repercussions for the brand — sex and elegance — and possibly his most alluring and accessible collection yet.

BoF Professional Exclusive

A New Seduction at Gucci

Change was definitely on the menu for Alessandro Michele this season, and the subtle shift delivered some interesting repercussions for the brand — sex and elegance — and possibly his most alluring and accessible collection yet.

Ready-to-Wear Spring 2020

In Milan, Less Trumps More

23 September 2019 • By Angelo Flaccavento

Ready-to-Wear Spring 2020

In Milan, Less Trumps More

From Prada to Gucci, reductionism, simplicity and focus are back in fashion.

Gucci Faces Backlash for Straitjackets at Milan Show

22 September 2019 • By Bloomberg

22 September 2019 • By Bloomberg

The model Ayesha Tan Jones wrote "mental health is not fashion" on her hands during fashion show.

Gucci Faces Backlash for Straitjackets at Milan Show

The model Ayesha Tan Jones wrote "mental health is not fashion" on her hands during fashion show.