United States

BoF Professional Exclusive

Coronavirus Casts a Pall Over Chinese New Year

26 January 2020 • By Brian Baskin

BoF Professional Exclusive

Coronavirus Casts a Pall Over Chinese New Year

This week, everyone will be talking about the coronavirus outbreak in China, LVMH's fourth-quarter results and the latest beauty brand to expand in the UK. Get your BoF Professional Cheat Sheet.

The BoF Podcast: Mickey Drexler on How to Make Things People Will Buy

24 January 2020 • By BoF Team

24 January 2020 • By BoF Team

The New York-based ‘merchant prince’ speaks with BoF’s Lauren Sherman about discount culture and how tapping into the zeitgeist helped turn around brands like Gap and J.Crew.

The BoF Podcast: Mickey Drexler on How to Make Things People Will Buy

The New York-based ‘merchant prince’ speaks with BoF’s Lauren Sherman about discount culture and how tapping into the zeitgeist helped turn around brands like Gap and J.Crew.

News & Analysis

US to Crack Down on Counterfeit E-Commerce Goods

24 January 2020 • By Reuters

24 January 2020 • By Reuters

Companies are also urged to increase self-policing methods under new Trump administration proposals.

News & Analysis

US to Crack Down on Counterfeit E-Commerce Goods

Companies are also urged to increase self-policing methods under new Trump administration proposals.

BoF Professional Exclusive

Hermès, Gucci and the Luxury Lipstick Wars

24 January 2020 • By Rachel Strugatz

BoF Professional Exclusive

Hermès, Gucci and the Luxury Lipstick Wars

With a new lipstick range, Hermès joins Tom Ford Beauty and Gucci in seeing colour cosmetics as the key to reaching new customers.

This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

23 January 2020 • By Lauren Sherman

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This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?

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BoF Professional Exclusive

Inside the Closet of the Future

22 January 2020 • By Cathaleen Chen

BoF Professional Exclusive

Inside the Closet of the Future

With the rise of rental and resale, wardrobes of the future are primed to be smaller, more temporary and filled with pieces designed to last longer.

Break Into Fashion

How I Became… A Makeup Artist

20 January 2020 • By Sophie Soar

Break Into Fashion

How I Became… A Makeup Artist

Gucci Westman, one of the world’s top makeup artists, shares her lessons from starting out, the challenges of freelance and why beauty requires the same skills as a psychologist.

BoF Professional Exclusive

How Big Brands Can Adopt a Start-Up Mindset

20 January 2020 • By Sarah Brown

BoF Professional Exclusive

How Big Brands Can Adopt a Start-Up Mindset

In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.

News & Analysis

Why a Ban on Vaporfly Shoe Could Boost Nike's Bottom Line

17 January 2020 • By Reuters

17 January 2020 • By Reuters

The controversial shoe is said to give runners an unfair advantage due to high-tech carbon plate and foam sole technology.

News & Analysis

Why a Ban on Vaporfly Shoe Could Boost Nike's Bottom Line

The controversial shoe is said to give runners an unfair advantage due to high-tech carbon plate and foam sole technology.

BoF Professional Exclusive

How Amazon Could Upend the Luxury Fashion Sector

17 January 2020 • By BoF Team

BoF Professional Exclusive

How Amazon Could Upend the Luxury Fashion Sector

The e-commerce giant enters a crowded field of digital luxury players. But to brands, it offers two invaluable assets: an unparalleled logistics capability and 100 million Prime members.