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BoF Professional Exclusive

Catching the Next Wave of Beauty M&A Targets

30 July 2020 • By Casey Hall

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BoF Professional Exclusive

Catching the Next Wave of Beauty M&A Targets

If international conglomerates want a piece of China’s domestic beauty brand pie they better move fast. Local rivals are primed for an acquisition spree.
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BoF Professional Exclusive

China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.

16 July 2020 • By Zoe Suen

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BoF Professional Exclusive

China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.

Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
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