Adidas

Sponsored Feature

Polimoda’s Industry Insights

14 May 2019 • By BoF Team

Sponsored Feature

Polimoda’s Industry Insights

To hear how Polimoda is incorporating industry know-how into its curriculum, BoF meets Neiman Marcus’ Bruce Pask, communications specialist and F*hits Founder Alice Ferraz and the Global Creative Director of Puma Torsten Hochstetter.

News & Analysis

Adidas Earnings Beat Estimates

3 May 2019 • By Bloomberg

3 May 2019 • By Bloomberg

The sportswear company’s stock has climbed 25 percent this year and is on pace for its fifth straight annual gain.

News & Analysis

Adidas Earnings Beat Estimates

The sportswear company’s stock has climbed 25 percent this year and is on pace for its fifth straight annual gain.

BoF Professional Exclusive

The Week Ahead: Chanel Begins to Chart a Post-Lagerfeld Future

28 April 2019 • By Brian Baskin

BoF Professional Exclusive

The Week Ahead: Chanel Begins to Chart a Post-Lagerfeld Future

This week, everyone will be talking about Chanel's resort show in Paris, how Adidas plans to extend the Yeezy craze and the latest denim spinoff. Read our BoF Professional Cheat Sheet.

Fashion Industry Still Failing on Transparency

24 April 2019 • By Sarah Kent

24 April 2019 • By Sarah Kent

Six years after Rana Plaza, Fashion Revolution’s annual transparency index shows the industry largely remains a black box.

Fashion Industry Still Failing on Transparency

Six years after Rana Plaza, Fashion Revolution’s annual transparency index shows the industry largely remains a black box.

BoF Professional Exclusive

Can Recycling Fix Fashion's Landfill Problem?

18 April 2019 • By Sarah Kent

BoF Professional Exclusive

Can Recycling Fix Fashion's Landfill Problem?

It’s taken Adidas nearly twenty years to find a way to recycle its sneakers, but can breakthroughs like this solve fashion’s waste problem?

News & Analysis

Nike Taps Naomi Osaka From Adidas in Surprise Endorsement Deal

5 April 2019 • By Bloomberg

5 April 2019 • By Bloomberg

The sports world had been anticipating that Adidas would pay a record sum to renew a clothing endorsement with Number 1-ranked Osaka, who seized global media attention by defeating Serena Williams at the US Open last year.

News & Analysis

Nike Taps Naomi Osaka From Adidas in Surprise Endorsement Deal

The sports world had been anticipating that Adidas would pay a record sum to renew a clothing endorsement with Number 1-ranked Osaka, who seized global media attention by defeating Serena Williams at the US Open last year.

News & Analysis

Beyoncé Teams Up With Adidas to Sell Clothes and Shoes

4 April 2019 • By Bloomberg

4 April 2019 • By Bloomberg

As part of the partnership, the sportswear firm will succeed Philip Green as the singer's backer and relaunch her Ivy Park athleisure brand.

News & Analysis

Beyoncé Teams Up With Adidas to Sell Clothes and Shoes

As part of the partnership, the sportswear firm will succeed Philip Green as the singer's backer and relaunch her Ivy Park athleisure brand.

BoF Professional Exclusive

The Week Ahead: What Lonzo Ball's Covered-Up Tattoo Tells Us About the Sneaker Market

31 March 2019 • By Brian Baskin

BoF Professional Exclusive

The Week Ahead: What Lonzo Ball's Covered-Up Tattoo Tells Us About the Sneaker Market

This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.

News & Analysis

Lululemon Challenges Nike and Adidas with Menswear Push

28 March 2019 • By Reuters

28 March 2019 • By Reuters

Shares of yoga-pants specialist brand surged 20 percent on Thursday, with several Wall Street analysts raising their price targets for the company after a blockbuster fourth quarter.

News & Analysis

Lululemon Challenges Nike and Adidas with Menswear Push

Shares of yoga-pants specialist brand surged 20 percent on Thursday, with several Wall Street analysts raising their price targets for the company after a blockbuster fourth quarter.

Op-Ed | Why Women’s Streetwear Will Be Big Business

25 March 2019 • By Reggie Casagrande

Op-Ed | Why Women’s Streetwear Will Be Big Business

Female fans of streetwear constitute a major market opportunity for brands, argues Reggie Casagrande.