Adidas

Why Brands Are Launching Secret Apps for Superfans

9 October 2018 • By Kati Chitrakorn

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

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News Bites

Adidas Launches Collaboration with Cult-Sneaker Store Footpatrol

21 September 2018 • By Sophie Soar

The German sportswear brand unveiled its latest Consortium collaboration as it continues to explore the potential of digital light synthesis 3D printing technology.

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News & Analysis

Marathon World Record Hands Nike Its Biggest Win in 15 Years

18 September 2018 • By Bloomberg

It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.

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News & Analysis

The Clunky, Ugly Dad Shoe Gives Sneaker Makers a Swift Kick

12 August 2018 • By Bloomberg

With more shoppers turning toward chunky, high-fashion sneakers from the likes of Louis Vuitton and Balenciaga, athletic-shoe makers are jumping on the bandwagon as fast as they can.

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News & Analysis

Adidas Beats Estimates as World Cup Drives Growth

9 August 2018 • By Bloomberg

Adidas saw double-digit growth in North America, Asia-Pacific, Latin America and Russia, with second-quarter revenue and profit beating analyst expectations.

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News & Analysis

Puma Shares Tumble as it Sticks to Profit Forecast

26 July 2018 • By Reuters

Second-quarter sales rose by 15 percent to 1.05 billion euros driven by footwear, slowing from a 21 percent jump in the first quarter.

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News & Analysis

Nike's Football Bet Is Paying off

20 July 2018 • By Bloomberg

The sportswear giant's sponsorship of the World Cup teams and athletes is giving the company a tailwind in its race to catch up with Adidas in football.

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Op Ed

Op-Ed | World Cup Semi-Finalists Test Adidas and Nike’s Fast Fashion Efforts

11 July 2018 • By Bloomberg

The advance of three unlikely teams — Croatia, Belgium and England — to the World Cup semi-finals has offered up its own test to the sportswear giants: how they’re coping with the shift to fast fashion.

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Bits & Bytes

Bits & Bytes | Venture Capitalists Bet on Shoe Start-Ups, JD.com Invests in Luxury Retailer

10 July 2018 • By Kristina Ezhova

This week, venture investors put a premium on shoe start-ups, while JD.com builds up its presence in the luxury retail sector with an investment in Chinese luxury retailer Secoo.

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News & Analysis

Nike Favoured to Beat Adidas at World Cup

3 July 2018 • By Reuters

The two brands both have three teams playing in their jerseys in the quarter-finals, with one game yet to be played to establish the final eight.

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