Adidas

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The Sewbots Are Coming!

16 May 2017 • By Vikram Alexei Kansara

242 Shares Comment

News & Analysis

Adidas Beats Nike in European Soccer's Shirt-Sponsorship Race

12 May 2017 • By Bloomberg

12 May 2017 • By Bloomberg

The sportswear giant has beaten its rivals to sponsor European soccer teams Manchester United and Ajax Amsterdam, both of which have made the final in the UEFA Europa League.

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Power Moves | Adidas Appoints Board Members, Roberto Cavalli Names Creative Director

11 May 2017 • By Tamison O'Connor

This week, Gil Steyaert and Karen Parkin join the sportswear giant’s executive board, while Paul Surridge is named as Peter Dundas’s successor at Roberto Cavalli.

496 Shares Comment

News & Analysis

Adidas CEO Says Top Team Now 'Ideal' After Management Shakeout

11 May 2017 • By Reuters

11 May 2017 • By Reuters

Chief executive Kasper Rorsted said his top team was now complete after the departure of two executives who served for years under his predecessor and the appointment of the first woman to the executive board since 1993.

2 Shares Comment

News & Analysis

Adidas Sells Golf Businesses to Focus on Core Brands

10 May 2017 • By Bloomberg

10 May 2017 • By Bloomberg

The world’s second largest sport apparel company said it is focusing on its core brands, having already announced its intention to sell the golf companies by 2016.

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News & Analysis

Adidas Names New Head of Global Operations

10 May 2017 • By Reuters

10 May 2017 • By Reuters

The move is one of latest changes in the sportwear company's senior management since its new chief executive Kaspar Rorsted took over his role in October.

3 Shares Comment

News & Analysis

Adidas' Fashion Focus Helps it Gain Ground on Nike in US

4 May 2017 • By Bloomberg

4 May 2017 • By Bloomberg

Adidas CEO Kasper Rorsted has been doubling down on surging sales of casual sneaker lines like the Superstar to transform Adidas into a fast fashion business.

72 Shares Comment

News & Analysis

Can Adidas Repeat its Stan Smith Success Story?

3 May 2017 • By Bloomberg

3 May 2017 • By Bloomberg

As sales of the Stan Smith and the Superstar start to wane, Adidas plans to pump up other throwbacks from the back of its closet.

1,822 Shares Comment

News & Analysis

How Under Armour Lost its Swagger

27 April 2017 • By Bloomberg

27 April 2017 • By Bloomberg

Growth has slowed for Under Armour in the face of aggressive competition from Nike and Adidas, alongside weak demand for its shoes.

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The Best Companies To Work For In Fashion

24 April 2017 • By Amanda Dargan and Robin Mellery-Pratt

6,355 Shares Comment

BoF Professional Exclusive

The Sewbots Are Coming!

An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?

News & Analysis

Adidas Beats Nike in European Soccer's Shirt-Sponsorship Race

The sportswear giant has beaten its rivals to sponsor European soccer teams Manchester United and Ajax Amsterdam, both of which have made the final in the UEFA Europa League.

Power Moves | Adidas Appoints Board Members, Roberto Cavalli Names Creative Director

This week, Gil Steyaert and Karen Parkin join the sportswear giant’s executive board, while Paul Surridge is named as Peter Dundas’s successor at Roberto Cavalli.

News & Analysis

Adidas CEO Says Top Team Now 'Ideal' After Management Shakeout

Chief executive Kasper Rorsted said his top team was now complete after the departure of two executives who served for years under his predecessor and the appointment of the first woman to the executive board since 1993.

News & Analysis

Adidas Sells Golf Businesses to Focus on Core Brands

The world’s second largest sport apparel company said it is focusing on its core brands, having already announced its intention to sell the golf companies by 2016.

News & Analysis

Adidas Names New Head of Global Operations

The move is one of latest changes in the sportwear company's senior management since its new chief executive Kaspar Rorsted took over his role in October.

News & Analysis

Adidas' Fashion Focus Helps it Gain Ground on Nike in US

Adidas CEO Kasper Rorsted has been doubling down on surging sales of casual sneaker lines like the Superstar to transform Adidas into a fast fashion business.

News & Analysis

Can Adidas Repeat its Stan Smith Success Story?

As sales of the Stan Smith and the Superstar start to wane, Adidas plans to pump up other throwbacks from the back of its closet.

News & Analysis

How Under Armour Lost its Swagger

Growth has slowed for Under Armour in the face of aggressive competition from Nike and Adidas, alongside weak demand for its shoes.

The Best Companies To Work For In Fashion

The Business of Fashion surveyed over 2,600 industry professionals, representing more than 190 leading fashion companies around the world for our first annual report on the best companies to work for in fashion.