Adidas

Online Clothing Retailers Hunt for Better Fit to Cut Costly Returns

21 December 2018 • By Reuters

Almost a third of shoes and clothes from brands like Adidas and Zalando are bigger or smaller than the size on the label indicates, according to fitting models.

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News & Analysis

Puma Goes Back to the Future With Computerised Running Shoes

18 December 2018 • By Bloomberg

The German company is selling a refurbished version of its 1986 shoe with computers in the heels.

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Power Moves

Power Moves | Bob Sauerberg Exits Condé Nast, Unilever Appoints New CEO

29 November 2018 • By Rachel Deeley

This week, Condé Nast's chief executive steps down amid company shakeups, while Unilever's longstanding chief is retiring after a decade in charge.

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Intelligence

Adidas’ Plan to Resurrect Reebok

28 November 2018 • By Chantal Fernandez

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News & Analysis

Nike Sock Supplier Plans Biggest Pakistan Private Sector IPO

9 November 2018 • By Bloomberg

The company plans to raise as much as $51 million to expand its sock manufacturing capacity by around 20 percent and enter the denim business.

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News & Analysis

Adidas Hikes Profit Guidance, Trims Sales Outlook

7 November 2018 • By Reuters

The sportswear company has trimmed revenue targets due to weaker growth in western Europe, but net profit still jumped 19 percent to €656 million aided by success in North America.

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News & Analysis

How America Became a Nation of Yoga Pants

31 October 2018 • By Bloomberg

What was once a simple stretchy legging has become an engineering marvel. Not too surprising, though, when about $48 billion is being spent on this activewear in the US every year.

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Fashion-Tech

Why Brands Are Launching Secret Apps for Superfans

9 October 2018 • By Kati Chitrakorn

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

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News Bites

Adidas Launches Collaboration with Cult-Sneaker Store Footpatrol

21 September 2018 • By Sophie Soar

The German sportswear brand unveiled its latest Consortium collaboration as it continues to explore the potential of digital light synthesis 3D printing technology.

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News & Analysis

Marathon World Record Hands Nike Its Biggest Win in 15 Years

18 September 2018 • By Bloomberg

It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.

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