Adidas

News & Analysis

Weakened Demand at Stores Signals More Trouble for Garment Suppliers

6 July 2020 • By Reuters

6 July 2020 • By Reuters

With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.

News & Analysis

Weakened Demand at Stores Signals More Trouble for Garment Suppliers

With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.

Power Moves | YNAP CEO Joins Giorgio Armani Board, Coty Names New CEO

2 July 2020 • By Aminah Khan

This week Federico Marchetti was appointed non-executive director to the luxury fashion house’s board, while Coty appoints Sue Y. Nabi as its chief executive.

Power Moves | YNAP CEO Joins Giorgio Armani Board, Coty Names New CEO

This week Federico Marchetti was appointed non-executive director to the luxury fashion house’s board, while Coty appoints Sue Y. Nabi as its chief executive.

News & Analysis

Kanye West Wants to Bring Yeezy Production to Wyoming

30 June 2020 • By M.C. Nanda

30 June 2020 • By M.C. Nanda

The town of Cody, with virtually no textile industry currently, is expected to produce footwear and apparel for Yeezy's partnerships with Adidas and Gap.

News & Analysis

Kanye West Wants to Bring Yeezy Production to Wyoming

The town of Cody, with virtually no textile industry currently, is expected to produce footwear and apparel for Yeezy's partnerships with Adidas and Gap.

BoF Professional Exclusive

Can Condé Nast Woo Pandemic-Wary Advertisers?

21 June 2020 • By Sarah Kent

BoF Professional Exclusive

Can Condé Nast Woo Pandemic-Wary Advertisers?

This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.

BoF Professional Exclusive

Luxury’s Inequality Problem

5 June 2020 • By Vikram Alexei Kansara

BoF Professional Exclusive

Luxury’s Inequality Problem

The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?

News & Analysis

Adidas Sees Rebound in China Quicker Than Expected

4 June 2020 • By Reuters

4 June 2020 • By Reuters

The German sportswear brand now expects second-quarter sales for the Greater China region to be around the same level as last year.

News & Analysis

Adidas Sees Rebound in China Quicker Than Expected

The German sportswear brand now expects second-quarter sales for the Greater China region to be around the same level as last year.

On Racism, Fashion Must Do More Than Speak Up

1 June 2020 • By The BoF Editors

1 June 2020 • By The BoF Editors

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.

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On Racism, Fashion Must Do More Than Speak Up

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.

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News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

31 May 2020 • By Sarah Kent and Chavie Lieber

31 May 2020 • By Sarah Kent and Chavie Lieber

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

BoF Professional Exclusive

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

29 May 2020 • By Sarah Kent

BoF Professional Exclusive

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.

News & Analysis

Adidas and Allbirds Join Forces to Try to Create the World’s Lowest Carbon Footprint Sports Shoe

28 May 2020 • By Chantal Fernandez

28 May 2020 • By Chantal Fernandez

The footwear competitors are partnering with a big goal and deadline of one year.

News & Analysis

Adidas and Allbirds Join Forces to Try to Create the World’s Lowest Carbon Footprint Sports Shoe

The footwear competitors are partnering with a big goal and deadline of one year.