Adidas

News & Analysis

Adidas, Ralph Lauren Urge Cambodia to Reform Labour Amid EU Sanction Threat

24 January 2020 • By Reuters

24 January 2020 • By Reuters

They are joined by global brands including Puma and Levi Strauss, which have all signed a letter urging the country to amend trade union law.

News & Analysis

Adidas, Ralph Lauren Urge Cambodia to Reform Labour Amid EU Sanction Threat

They are joined by global brands including Puma and Levi Strauss, which have all signed a letter urging the country to amend trade union law.

BoF Professional Exclusive

Why Disney Merch Is Suddenly Big in China

23 January 2020 • By Casey Hall

BoF Professional Exclusive

Why Disney Merch Is Suddenly Big in China

Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?

The Year Ahead: It's Time to Look Beyond China

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.

The Year Ahead: It's Time to Look Beyond China

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.

News & Analysis

Adidas and Beyoncé to Launch Gender-Neutral Collection

19 December 2019 • By Reuters

19 December 2019 • By Reuters

Adidas has eroded Nike's dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams.

News & Analysis

Adidas and Beyoncé to Launch Gender-Neutral Collection

Adidas has eroded Nike's dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams.

News & Analysis

Adidas to Close German and US Robot Factories

11 November 2019 • By Reuters

11 November 2019 • By Reuters

The German sportswear company will shut down production at two Speedfactories in Ansbach and Atlanta by April 2020, with plans to shift the technology to their suppliers in Asia.

News & Analysis

Adidas to Close German and US Robot Factories

The German sportswear company will shut down production at two Speedfactories in Ansbach and Atlanta by April 2020, with plans to shift the technology to their suppliers in Asia.

News & Analysis

Adidas Earnings Beat Estimates as North America Sales Improve

6 November 2019 • By Bloomberg

6 November 2019 • By Bloomberg

The European market also showed more promise as sales returned to growth, rising 3.2 percent.

News & Analysis

Adidas Earnings Beat Estimates as North America Sales Improve

The European market also showed more promise as sales returned to growth, rising 3.2 percent.

Power Moves | Tommy Hilfiger Names CMO, Refinery29 Hires Fashion and Culture Lead

24 October 2019 • By Rachel Deeley

This week, Tommy Hilfiger hires its new CMO from Hollister, while Refinery29 taps Nylon’s former editor-in-chief for a newly created role.

Power Moves | Tommy Hilfiger Names CMO, Refinery29 Hires Fashion and Culture Lead

This week, Tommy Hilfiger hires its new CMO from Hollister, while Refinery29 taps Nylon’s former editor-in-chief for a newly created role.

How Adidas Plans to Cash In on Old Clothes

16 October 2019 • By Sarah Kent

16 October 2019 • By Sarah Kent

The sportswear giant is partnering with London-based start-up Stuffstr to launch a new online take-back scheme for old clothes in the UK.

How Adidas Plans to Cash In on Old Clothes

The sportswear giant is partnering with London-based start-up Stuffstr to launch a new online take-back scheme for old clothes in the UK.

BoF Professional Exclusive

Is Suburbia China’s Next Retail Gold Mine?

9 October 2019 • By Casey Hall

BoF Professional Exclusive

Is Suburbia China’s Next Retail Gold Mine?

Beyond Shanghai’s downtown shopping meccas, suburban malls and mixed-use developments on the outskirts of the city present an exciting opportunity for brands like Calvin Klein, Nike and Sephora who have begun to put down roots here.

News & Analysis

Shares in Adidas Slip As It Pays to Fix Sourcing Shortages

8 August 2019 • By Reuters

8 August 2019 • By Reuters

The German sportswear company's shares were down over 6 percent, as the company's supply chain is hit by the US-China trade war.

News & Analysis

Shares in Adidas Slip As It Pays to Fix Sourcing Shortages

The German sportswear company's shares were down over 6 percent, as the company's supply chain is hit by the US-China trade war.