Adidas

News & Analysis

Stadium Goods and Sotheby's Team up for First-Ever Sneaker Auction

11 July 2019 • By Reuters

11 July 2019 • By Reuters

The event underscores the fast-growing status of sneakers as collectibles able to command tens of thousands of dollars.

News & Analysis

Stadium Goods and Sotheby's Team up for First-Ever Sneaker Auction

The event underscores the fast-growing status of sneakers as collectibles able to command tens of thousands of dollars.

BoF Professional Exclusive

The Battle of the Sneaker Bots

11 July 2019 • By Chantal Fernandez

BoF Professional Exclusive

The Battle of the Sneaker Bots

An online economy of tips, proxy servers and automated applications has grown out of the hype-driven sneaker market, and the rise of the casual reseller is only making it harder to shop for the latest releases.

News & Analysis

Adidas’s New Price Target Leaves Nike in Its Wake

4 July 2019 • By Bloomberg

4 July 2019 • By Bloomberg

The sportswear manufacturer has outperformed its competitor, raking second-best stock on Europe’s Stoxx 600 Personal & Household Index.

News & Analysis

Adidas’s New Price Target Leaves Nike in Its Wake

The sportswear manufacturer has outperformed its competitor, raking second-best stock on Europe’s Stoxx 600 Personal & Household Index.

News & Analysis

Adidas Shares Soar Despite Fears of Trade War

27 June 2019 • By Bloomberg

27 June 2019 • By Bloomberg

Amid rising global trade tensions, Adidas shares rise by 49 percent, toppling sportswear competitors worldwide.

News & Analysis

Adidas Shares Soar Despite Fears of Trade War

Amid rising global trade tensions, Adidas shares rise by 49 percent, toppling sportswear competitors worldwide.

News & Analysis

Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule

19 June 2019 • By Bloomberg

19 June 2019 • By Bloomberg

The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.

News & Analysis

Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule

The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.

News & Analysis

Adidas Sells Diversity. Black Employees Say It Doesn't Practice It.

19 June 2019 • By The New York Times

News & Analysis

Adidas Sells Diversity. Black Employees Say It Doesn't Practice It.

For many, the internal tensions at Adidas reflect a larger issue facing the American sports apparel industry, which has a combined annual revenue of more than $20 billion on shoe sales alone.

News & Analysis

Adidas Shares Slide Amid Talk of Top Investor's Plans to Sell Part of Stake

12 June 2019 • By Reuters

12 June 2019 • By Reuters

The Belgian investment firm's plans to sell a part of its Adidas stake has seen the sportswear manufacturer's shares slump.

News & Analysis

Adidas Shares Slide Amid Talk of Top Investor's Plans to Sell Part of Stake

The Belgian investment firm's plans to sell a part of its Adidas stake has seen the sportswear manufacturer's shares slump.

BoF Professional Exclusive

Is China Ready for LGBTQI Marketing?

6 June 2019 • By Sam Gaskin and Zoe Suen

BoF Professional Exclusive

Is China Ready for LGBTQI Marketing?

Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.

Superimpose Wants to Make London Fashion Week Great Again

4 June 2019 • By Zoe Suen

4 June 2019 • By Zoe Suen

The British Fashion Council has tapped the London-based creative agency as the event’s new creative and strategic partner.

Superimpose Wants to Make London Fashion Week Great Again

The British Fashion Council has tapped the London-based creative agency as the event’s new creative and strategic partner.

BoF Professional Exclusive

Sneaker Fever Hits China

30 May 2019 • By Zoe Suen

BoF Professional Exclusive

Sneaker Fever Hits China

Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.