Adidas

News & Analysis

Adidas Will Pay April Rent After Apologising

1 April 2020 • By Reuters

1 April 2020 • By Reuters

The German sports brand was blasted on social media last week for its decision to defer rental payments.

News & Analysis

Adidas Will Pay April Rent After Apologising

The German sports brand was blasted on social media last week for its decision to defer rental payments.

Why Branding Matters Now More Than Ever

31 March 2020 • By Doug Stephens

Why Branding Matters Now More Than Ever

As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.

BoF Professional Exclusive

Retailers, Pressured to Shutter Stores, Face a Moral Dilemma

17 March 2020 • By Sarah Kent

17 March 2020 • By Sarah Kent

Consumer backlash against big brands that continue to operate their stores is mounting as efforts to contain the coronavirus pandemic increase. But some critics are asking them to go one step further and halt e-commerce as well.

BoF Professional Exclusive

Retailers, Pressured to Shutter Stores, Face a Moral Dilemma

Consumer backlash against big brands that continue to operate their stores is mounting as efforts to contain the coronavirus pandemic increase. But some critics are asking them to go one step further and halt e-commerce as well.

News & Analysis

Adidas and Puma Forecast Sales Decline in China Amid Coronavirus Outbreak

11 March 2020 • By Reuters

11 March 2020 • By Reuters

Shares in Adidas and Puma, already pummelled in the last few weeks, declined 6 percent and 4.4 percent respectively.

News & Analysis

Adidas and Puma Forecast Sales Decline in China Amid Coronavirus Outbreak

Shares in Adidas and Puma, already pummelled in the last few weeks, declined 6 percent and 4.4 percent respectively.

Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup

20 February 2020 • By Rachel Deeley

This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.

Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup

This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.

News & Analysis

Adidas, Puma Warn Of Coronavirus Hit to China Business

19 February 2020 • By Reuters

19 February 2020 • By Reuters

The German sportswear brands make almost a third of their sales in Asia, which is also a key sourcing hub.

News & Analysis

Adidas, Puma Warn Of Coronavirus Hit to China Business

The German sportswear brands make almost a third of their sales in Asia, which is also a key sourcing hub.

News & Analysis

Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites

28 January 2020 • By Rachel Deeley and Chavie Lieber

News & Analysis

Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites

The tragedy has left millions of fans in mourning — and some in search of his signature sneakers. As prices for rare pairs climb into the thousands of dollars, resale sites are weighing what separates homage from profiteering.

News & Analysis

Adidas, Ralph Lauren Urge Cambodia to Reform Labour Amid EU Sanction Threat

24 January 2020 • By Reuters

24 January 2020 • By Reuters

They are joined by global brands including Puma and Levi Strauss, which have all signed a letter urging the country to amend trade union law.

News & Analysis

Adidas, Ralph Lauren Urge Cambodia to Reform Labour Amid EU Sanction Threat

They are joined by global brands including Puma and Levi Strauss, which have all signed a letter urging the country to amend trade union law.

BoF Professional Exclusive

Why Disney Merch Is Suddenly Big in China

23 January 2020 • By Casey Hall

BoF Professional Exclusive

Why Disney Merch Is Suddenly Big in China

Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?

The Year Ahead: It's Time to Look Beyond China

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.

The Year Ahead: It's Time to Look Beyond China

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.