American Eagle News & Analysis

BoF Professional Exclusive

How to Sell to College Students When Campus Is Closed

21 September 2020 • By Chavie Lieber

BoF Professional Exclusive

How to Sell to College Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?

News & Analysis

American Eagle Posts Smaller Than Expected Loss as Loungewear Demand Surges

9 September 2020 • By Reuters

9 September 2020 • By Reuters

The US-based retailer's total revenue fell 15 percent to $883.5 million in the three months ended August 1, beating expectations of $847.8 million.

News & Analysis

American Eagle Posts Smaller Than Expected Loss as Loungewear Demand Surges

The US-based retailer's total revenue fell 15 percent to $883.5 million in the three months ended August 1, beating expectations of $847.8 million.

BoF Professional Exclusive

How the Pandemic Boosted 'Buy Now Pay Later'

4 August 2020 • By Chavie Lieber

BoF Professional Exclusive

How the Pandemic Boosted 'Buy Now Pay Later'

Consumers have flocked to services that allow them to pay for their online orders over a period of weeks, months or even years. Brands hope these plans will encourage customers to spend more — but a looming recession could test the business model.

Power Moves | Lululemon CFO Exits, American Eagle Appoints CFO

23 April 2020 • By Rachel Deeley

This week, Patrick Guido steps down as Lululemon’s CFO of two years, while American Eagle hires a new CFO from within.

Power Moves | Lululemon CFO Exits, American Eagle Appoints CFO

This week, Patrick Guido steps down as Lululemon’s CFO of two years, while American Eagle hires a new CFO from within.