Bits & Bytes

Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare

3 April 2018 • By Victoria Berezhna

3 April 2018 • By Victoria Berezhna

This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.

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Bits & Bytes

Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare

This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.

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Bits & Bytes

Bits & Bytes | JD.com Counterfeit Scandal, Zara Launches AR App

20 March 2018 • By Victoria Berezhna

20 March 2018 • By Victoria Berezhna

This week, e-commerce company JD.com is accused of selling counterfeit products, while Zara launches an augmented reality app to lure millennials.

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Bits & Bytes

Bits & Bytes | JD.com Counterfeit Scandal, Zara Launches AR App

This week, e-commerce company JD.com is accused of selling counterfeit products, while Zara launches an augmented reality app to lure millennials.

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Bits & Bytes

Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables

6 March 2018 • By Victoria Berezhna

6 March 2018 • By Victoria Berezhna

This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.

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Bits & Bytes

Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables

This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.

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Bits & Bytes

Bits & Bytes | Apple Watch Outperforms Swiss Watchmakers, Amazon and Target in War Over Apparel

20 February 2018 • By Victoria Berezhna

20 February 2018 • By Victoria Berezhna

This week, Apple sells more watches than the entire Swiss watchmaking industry, while Apple and Target are in competition for the same customer.

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Bits & Bytes

Bits & Bytes | Apple Watch Outperforms Swiss Watchmakers, Amazon and Target in War Over Apparel

This week, Apple sells more watches than the entire Swiss watchmaking industry, while Apple and Target are in competition for the same customer.

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BoF Exclusive

Former YSL Chief Paul Deneve Exits Apple

20 December 2017 • By Chantal Fernandez

20 December 2017 • By Chantal Fernandez

The luxury executive joined the tech company in 2013 to work on unnamed ‘special projects,’ which is thought to mean Apple Watch.

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BoF Exclusive

Former YSL Chief Paul Deneve Exits Apple

The luxury executive joined the tech company in 2013 to work on unnamed ‘special projects,’ which is thought to mean Apple Watch.

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Bits & Bytes

Bits & Bytes | Apple Is Winning the Wearables Race, Poshmark's Personal Stylist

14 November 2017 • By Victoria Berezhna

14 November 2017 • By Victoria Berezhna

This week, Apple retakes top global wearables spot with the third generation Apple Watch, while Poshmark partners with Amazon for a voice-enabled styling engine.

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Bits & Bytes

Bits & Bytes | Apple Is Winning the Wearables Race, Poshmark's Personal Stylist

This week, Apple retakes top global wearables spot with the third generation Apple Watch, while Poshmark partners with Amazon for a voice-enabled styling engine.

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News Bites

Vogue US Partners with Apple on Augmented-Reality Feature

10 November 2017 • By Victoria Berezhna

10 November 2017 • By Victoria Berezhna

In a bid to merge the magazine’s trend-driven content with high-tech, 'The Vogue Effect' lets iPhone X users add custom fashion filters to photos.

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News Bites

Vogue US Partners with Apple on Augmented-Reality Feature

In a bid to merge the magazine’s trend-driven content with high-tech, 'The Vogue Effect' lets iPhone X users add custom fashion filters to photos.

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Bits & Bytes

Bits & Bytes | Amazon Launches Augmented Reality Feature, Microsoft's Holograms

7 November 2017 • By Victoria Berezhna

7 November 2017 • By Victoria Berezhna

This week, Amazon's AR view allows customers to see a 3D rendering of a product, while Microsoft wants to bring holograms into retail.

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Bits & Bytes

Bits & Bytes | Amazon Launches Augmented Reality Feature, Microsoft's Holograms

This week, Amazon's AR view allows customers to see a 3D rendering of a product, while Microsoft wants to bring holograms into retail.

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News & Analysis

Burberry Turns to Apple for Augmented-Reality Fashion App

27 September 2017 • By Bloomberg

27 September 2017 • By Bloomberg

As fashion retailers race to find new ways to engage with big spenders online, the trench-coat maker has added AR technology from Apple to its smartphone app.

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News & Analysis

Burberry Turns to Apple for Augmented-Reality Fashion App

As fashion retailers race to find new ways to engage with big spenders online, the trench-coat maker has added AR technology from Apple to its smartphone app.

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Bits & Bytes

Bits & Bytes | Apple's 'Town Square' Store of the Future, Amazon's Big Fashion Plans

19 September 2017 • By Victoria Berezhna

19 September 2017 • By Victoria Berezhna

This week, how Apple is reframing the retail experience, while Amazon launches runway-to-doorstep deliveries at London Fashion Week.

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Bits & Bytes

Bits & Bytes | Apple's 'Town Square' Store of the Future, Amazon's Big Fashion Plans

This week, how Apple is reframing the retail experience, while Amazon launches runway-to-doorstep deliveries at London Fashion Week.

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