Baselworld
Luxury Watch Brands to Stage New Event Following Baselworld Cancellation
Bulgari organised the event, Geneva Watch Days, after the coronavirus outbreak forced the cancellation of other industry gatherings. Eight brands have signed on so far.
Kanye West’s Paris Fashion Week Surprise
This week, everyone will be talking about Kanye West at Paris Fashion Week, the watch industry's troubles and the coronavirus' financial impact. Get your BoF Professional Cheat Sheet.
The Luxury Watch Business Is in Trouble. Top Makers Have Some Solutions.
From rental programmes to suped-up repair services, the industry’s leaders are working hard to get more profit out of fewer sales.
Can Baselworld Catch Up With the Times?
The watch industry's biggest trade fair is promising an overhaul as attendance plummets. But as brands rely more on direct sales, some question the need for an annual gathering at all.
The Week Ahead: What's the Point of a Watch Fair in the Digital Age?
This week, everyone will be talking about Baselworld, Levi's IPO and Hermès' menswear event. Read our BoF Professional Cheat Sheet.