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BoF Professional Exclusive

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

27 February 2020 • By Cathaleen Chen

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BoF Professional Exclusive

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.
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BoF Professional Exclusive

5 Ways to Boost Customer Loyalty

12 February 2020 • By Cathaleen Chen

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BoF Professional Exclusive

5 Ways to Boost Customer Loyalty

In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.
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BoF Professional Exclusive

How Shoes Became Venture Capital's Favourite Accessory

4 February 2019 • By Chantal Fernandez

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BoF Professional Exclusive

How Shoes Became Venture Capital's Favourite Accessory

Online shoe brands like Allbirds, Rothy’s and Birdies are growing sales by developing one really popular style and pushing it hard. Is this business model sustainable?
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