Amid a spending slowdown and steep competition, the UK fast-fashion players including Asos and Frasers Group are selling off struggling brands.
Retailers including Selfridges, Asos and Boohoo have mislabelled real feathers as ‘faux,’ according to a new investigation, as the feather trend on red carpets and runways fuels debate over whether the material is ethical.
The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.
Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.
Companies including Boohoo, Asos and H&M are in the crosshairs, as mounting scrutiny of green claims ratchets up the pressure on brands to credibly back up any sustainability messaging.