Boy Smells
Latest News & Analysis
Beauty
The Business of Beauty Haul of Fame: Kacey Musgraves and Boy Smells Do It Again
The country superstar is using scent to power her next album.
Beauty
Behind Boy Smells’ Expansion Plans
The gender-neutral candle and fragrance maker will open its first pop-up this week, with its sights set on permanent stores as well as product expansion and international growth.
Beauty
The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.