Brother Vellies News & Analysis

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How Brands Can Be Effective Advocates

17 May 2021 • By Rachel Deeley

BoF Professional Exclusive

How Brands Can Be Effective Advocates

Championing values has become one of fashion’s favourite marketing tools. But as brands get more political, they also have an opportunity to drive real impact.

BoF Professional Exclusive

How Fashion and Beauty Can Better Engage with Black Businesses

7 October 2020 • By Sarah Brown

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How Fashion and Beauty Can Better Engage with Black Businesses

Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?

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Why This Black-Owned Beauty Brand Doesn’t Need Sephora

19 June 2020 • By Rachel Strugatz

BoF Professional Exclusive

Why This Black-Owned Beauty Brand Doesn’t Need Sephora

Supa Cent, founder of The Crayon Case, has grown the company into a multimillion-dollar business that’s spawned numerous copycats – without the help of investors or retailers

News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

31 May 2020 • By Sarah Kent and Chavie Lieber

31 May 2020 • By Sarah Kent and Chavie Lieber

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

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For Some Labels, Drops Are Still Working When Nothing Else Is

23 April 2020 • By Lauren Sherman

BoF Professional Exclusive

For Some Labels, Drops Are Still Working When Nothing Else Is

The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.

What It's Like to Be a Black Designer in America Right Now

27 June 2018 • By Julee Wilson

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What It's Like to Be a Black Designer in America Right Now

Virgil Abloh’s Louis Vuitton appointment suggests the global fashion industry is becoming more inclusive. But African American designers still face undeniable roadblocks.

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How to Build an Effective Creative Portfolio

21 November 2017 • By Victoria Berezhna

How to Build an Effective Creative Portfolio

Communicating creative vision effectively is crucial to securing employment in fashion. BoF speaks to the industry's top educators and designers to discover how to make your creative portfolio stand out.

News & Analysis

Designers Take Copyright Infringement Into Their Own Hands

28 June 2017 • By Chantal Fernandez

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News & Analysis

Designers Take Copyright Infringement Into Their Own Hands

Designers are turning to social media, as well as legal action, in the fight against knockoffs.

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News & Analysis

5 Lessons on How to Build a Business in Fashion

8 June 2017 • By Chantal Fernandez

8 June 2017 • By Chantal Fernandez

Instagram’s Eva Chen, Away’s Jen Rubio, Aurora James of Brother Vellies and Iris Alonzo and Carolina Crespo of Everybody joined BoF's Lauren Sherman to discuss entrepreneurship in fashion.

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News & Analysis

5 Lessons on How to Build a Business in Fashion

Instagram’s Eva Chen, Away’s Jen Rubio, Aurora James of Brother Vellies and Iris Alonzo and Carolina Crespo of Everybody joined BoF's Lauren Sherman to discuss entrepreneurship in fashion.

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News & Analysis

Defiant, Fashion Marches Against Trump

22 January 2017 • By Lauren Sherman and Chantal Fernandez

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News & Analysis

Defiant, Fashion Marches Against Trump

The fashion industry was out in force — online, offline and worldwide — to participate in Saturday’s Women’s March.

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