Browns

Tapping Into the Future of Physical Retail — Download the Case Study

13 August 2020 • By Cathaleen Chen

Tapping Into the Future of Physical Retail — Download the Case Study

In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.

BoF Professional Exclusive

The Future of Fashion’s Most Coveted Careers

7 August 2020 • By Daphne Milner

BoF Professional Exclusive

The Future of Fashion’s Most Coveted Careers

Intense financial and social pressures are fundamentally changing the business of fashion. What does this mean for the next generation of tastemakers and creatives?

BoF Professional Exclusive

Selling Fashion to the 1% During a Pandemic

4 August 2020 • By Tamison O'Connor

BoF Professional Exclusive

Selling Fashion to the 1% During a Pandemic

From Zoom styling consultations to digital VIP dinners, here’s how luxury retailers are continuing to woo the wealthy.

BoF Professional Exclusive

How the Wholesale Crisis Could Benefit Independent Fashion Brands

10 July 2020 • By Zoe Suen

BoF Professional Exclusive

How the Wholesale Crisis Could Benefit Independent Fashion Brands

Post-pandemic, a further shift away from wholesale by bigger labels could benefit emerging brands. But there will be a sting in the tail for some.

BoF Professional Exclusive

Selling $800 Party Shoes During a Pandemic

24 June 2020 • By Tamison O'Connor

BoF Professional Exclusive

Selling $800 Party Shoes During a Pandemic

Amina Muaddi’s glitzy heels have continued to sell out, even though lockdowns mean shoppers have few places to wear them. Why?

A Buying Director's Advice for Emerging Designers

15 June 2020 • By BoF Team

A Buying Director's Advice for Emerging Designers

Browns' Ida Petersson shares her insight on how emerging designers should approach this unprecedented show season.

How to Futureproof Your Career in Buying

18 May 2020 • By BoF Team

How to Futureproof Your Career in Buying

As the buying industry undergoes a dramatic transformation, Browns Buying Director Ida Petersson shares her insights on the skills critical for success in the season ahead.

BoF Professional Exclusive

What Will Stores Look Like When They Reopen?

28 April 2020 • By Brian Baskin

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BoF Professional Exclusive

What Will Stores Look Like When They Reopen?

From luxury drive-throughs to sanitised garments, retail is going to be drastically different from now on.

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How Divorce Became Big Business for Hard Luxury Brands

16 March 2020 • By Zoe Suen

How Divorce Became Big Business for Hard Luxury Brands

Fine jewellery used to be all about the marriage proposal. But now, the likes of Bulgari and De Beers are serving consumers on the other side.

Browns 'Roaming Retail' Concept to Set Up Shop in Berlin

4 October 2019 • By Tamison O'Connor

4 October 2019 • By Tamison O'Connor

The British multi-brand boutique will host a three-day, festival-style pop up for the latest incarnation of its 'Nomad' travelling retail concept.

Browns 'Roaming Retail' Concept to Set Up Shop in Berlin

The British multi-brand boutique will host a three-day, festival-style pop up for the latest incarnation of its 'Nomad' travelling retail concept.