Caastle
The Fashion Rental Market Tested and Explained: Who Has the Best Service?
BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled.
Three Strategies for Brands Entering the Rental Market
Want to get started with rental, but not sure which avenue to take? BoF breaks down the options and weighs the pros and cons of each.
Everyone Is Launching Rental Services. Is There Enough Demand?
A decade after Rent the Runway launched its clothing rental platform, the concept is hitting the mainstream, with retailers from Ann Taylor to Urban Outfitters piling in. But will enough consumers fully embrace the concept to justify so many competing services?
Everyone Is Launching Rental Services. Is There Enough Demand?
A decade after Rent the Runway launched its clothing rental platform, the concept is hitting the mainstream, with retailers from Ann Taylor to Urban Outfitters piling in. But will enough consumers fully embrace the concept to justify so many competing services?