Christian Dior News & Analysis

BoF Professional Exclusive

Brands Must Rethink Their Approach to Chinese Festivals

17 August 2021 • By Queennie Yang and Casey Hall

BoF Professional Exclusive

Brands Must Rethink Their Approach to Chinese Festivals

Qixi and other festivals offer valuable marketing opportunities but a crowded shopping calendar and overzealous brands are contributing to consumer fatigue.

Dior To Stage Resort Show in Athens

23 April 2021 • By Robert Williams

23 April 2021 • By Robert Williams

Dior To Stage Resort Show in Athens

BoF Professional Exclusive

Widescreen Escapism at Haute Couture

27 January 2021 • By Tim Blanks

BoF Professional Exclusive

Widescreen Escapism at Haute Couture

Tim Blanks reports on an all-digital couture season that transported him from the bleak London lockdown as designers stretched their creativity showcasing fashion’s highest craft.

BoF Professional Exclusive

Luxury’s Bigger-Than-Ever K-Drama Opportunity

21 January 2021 • By Zoe Suen

BoF Professional Exclusive

Luxury’s Bigger-Than-Ever K-Drama Opportunity

South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts.

Ready-to-Wear - Spring 2021

At Dior, Dressed Up and Down

29 September 2020 • By Tim Blanks

Maria Grazia Chiuri’s watercoloured sheer chiffons floated all the way back to Valentino, but the designer came back down to earth with more resolutely plain pieces.

Ready-to-Wear - Spring 2021

At Dior, Dressed Up and Down

Maria Grazia Chiuri’s watercoloured sheer chiffons floated all the way back to Valentino, but the designer came back down to earth with more resolutely plain pieces.

BoF Professional Exclusive

No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District

6 August 2020 • By Cathaleen Chen

BoF Professional Exclusive

No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District

Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now?

The BoF Podcast: Stephen Jones Says the Constant Quest for Perfection Often Kills Spontaneity

22 July 2020 • By BoF Team

22 July 2020 • By BoF Team

Celebrated milliner Stephen Jones talks to BoF Editor-at-Large Tim Blanks about how the pandemic has signalled an opportunity to reshape the fashion industry.

The BoF Podcast: Stephen Jones Says the Constant Quest for Perfection Often Kills Spontaneity

Celebrated milliner Stephen Jones talks to BoF Editor-at-Large Tim Blanks about how the pandemic has signalled an opportunity to reshape the fashion industry.

BoF Professional Exclusive

Is Dior Catching Up With Chanel?

22 July 2020 • By Robert Williams

BoF Professional Exclusive

Is Dior Catching Up With Chanel?

Today, as Dior stages a destination runway show in Italy, a new report shows the LVMH-owned brand's finances inching closer to those of its oldest rival, fashion-and-beauty juggernaut Chanel.

Dior Couture's Fairytale for Terrible Times

6 July 2020 • By Tim Blanks

Despite the promise of provocation, there was ultimately nothing radical about Maria Grazia Chiuri's response to the viral nightmare afflicting the world, writes Tim Blanks.

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Dior Couture's Fairytale for Terrible Times

Despite the promise of provocation, there was ultimately nothing radical about Maria Grazia Chiuri's response to the viral nightmare afflicting the world, writes Tim Blanks.

Share2 Comments

BoF Professional Exclusive

Why Dior's CEO Is Pushing Couture in a Pandemic

6 July 2020 • By Robert Williams

BoF Professional Exclusive

Why Dior's CEO Is Pushing Couture in a Pandemic

With a miniature collection, the house of Christian Dior literally scales back its presence at Paris Haute Couture Week. But don’t be fooled: Pietro Beccari speaks exclusively to BoF on how the brand is keeping its foot on the accelerator after a steep jump in sales last year.