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Intelligence

Move Over Fashion Nova: How a Niche Designer Brand Won Coachella

26 April 2019 • By Alexandra Mondalek

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Intelligence

Move Over Fashion Nova: How a Niche Designer Brand Won Coachella

Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.
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BoF Professional Exclusive

The Week Ahead: Will Kering Change Its Tune on Acquisitions?

14 April 2019 • By Brian Baskin

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BoF Professional Exclusive

The Week Ahead: Will Kering Change Its Tune on Acquisitions?

This week, everyone will be talking about Gucci parent Kering's next move, fashion at Coachella and Allbirds entering China. Read our BoF Professional Cheat Sheet.
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Intelligence

At Festivals, Fashion Taps the 'Currency of Cool'

13 April 2016 • By Helena Pike

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Intelligence

At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.
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