Converse

The Year Ahead: Fashion Is Set for a Surge in M&A

7 December 2020 • By BoF Team and McKinsey & Company

The Year Ahead: Fashion Is Set for a Surge in M&A

As the gap widens between the best-performing companies and the rest, M&A activity will increase as leaders manoeuvre to take market share, unlock new opportunities and expand capabilities.

BoF Professional Exclusive

How to Do Pride Marketing Right

16 June 2020 • By Brian Baskin and Chavie Lieber

BoF Professional Exclusive

How to Do Pride Marketing Right

With parades cancelled and civil rights protests top of mind, many fashion brands are rethinking how they show their support for the LGBTQ community.

BoF Professional Exclusive

Why H&M Is Using Kung Fu to Boost Its Business

25 July 2019 • By Zoe Suen and Casey Hall

BoF Professional Exclusive

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

Power Moves | Mr Porter Taps US Editor, Adidas Appoints President of North America

26 April 2018 • By Victoria Berezhna

This week, Chris Wallace has been named US editor of the men's e-commerce site, while company veteran Zion Armstrong was appointed president of North America at Adidas.

Power Moves | Mr Porter Taps US Editor, Adidas Appoints President of North America

This week, Chris Wallace has been named US editor of the men's e-commerce site, while company veteran Zion Armstrong was appointed president of North America at Adidas.

News & Analysis

Nike's Converse Loses Chief Marketer to Supreme

25 April 2018 • By Bloomberg

25 April 2018 • By Bloomberg

Julien Cahn resigned from Converse earlier this year and left the company in February for a marketing role at Supreme, according to sources.

News & Analysis

Nike's Converse Loses Chief Marketer to Supreme

Julien Cahn resigned from Converse earlier this year and left the company in February for a marketing role at Supreme, according to sources.

BoF Exclusive | J.W. Anderson Debuts Converse Partnership as Part of Brand Reinvention

14 June 2017 • By Osman Ahmed

Jonathan Anderson is kicking off a new era for his namesake label, centered on scale and new collaborations.

BoF Exclusive | J.W. Anderson Debuts Converse Partnership as Part of Brand Reinvention

Jonathan Anderson is kicking off a new era for his namesake label, centered on scale and new collaborations.

Can Converse Solve Its Chuck Challenge?

8 February 2017 • By Chantal Fernandez

Can Converse Solve Its Chuck Challenge?

The company is revamping its iconic Chuck Taylor All Star again — this time for Generation Z.

News & Analysis

Chuck Taylor Sequel Flops, Dealing Blow to Nike’s Converse Brand

26 September 2016 • By Bloomberg

26 September 2016 • By Bloomberg

With a lot of fanfare last July, Converse released a more expensive version of the classic Chuck Taylor, the first major overhaul of the world’s most iconic and best-selling sneaker, though like many sequels it was a letdown.

News & Analysis

Chuck Taylor Sequel Flops, Dealing Blow to Nike’s Converse Brand

With a lot of fanfare last July, Converse released a more expensive version of the classic Chuck Taylor, the first major overhaul of the world’s most iconic and best-selling sneaker, though like many sequels it was a letdown.

News & Analysis

Inside the Iteration of Converse’s Chuck Taylors

29 February 2016 • By Bloomberg

29 February 2016 • By Bloomberg

The maker of Chuck Taylor All-Stars is on a drive to update its shoes. Is that what consumers really want?

News & Analysis

Inside the Iteration of Converse’s Chuck Taylors

The maker of Chuck Taylor All-Stars is on a drive to update its shoes. Is that what consumers really want?

Will Mass Customisation Work For Fashion?

3 September 2015 • By Kate Abnett

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Will Mass Customisation Work For Fashion?

Despite the success of services like NikeiD, mass customisation has yet to take off in fashion.

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