In search of greater ownership — both of image and revenues — more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.
A recovery is still out of reach in Asia, but other regions and cruises see a spending surge.
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
E.l.f.’s $355 million acquisition of Naturium doesn’t change the fact that most influencer, actor and musician-fronted brands need to radically rethink their approach.
Coty is preparing to relaunch the designer’s cosmetics line, which closed abruptly in 2021 to the dismay of its small but devoted fan base.