Credo Beauty

A Gen Alpha beauty disruptor is coming.

The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.

New entrants are relying on olive oil, coffee, teas and apple cider vinegar to appeal to shoppers.

The industry relies on a steady stream of launches to keep consumers interested. Pandemic-related shortages of key ingredients and delays in clinical testing have made it harder for them to deliver.

The allure of shopping for beauty products in store was the experience. How is the industry pivoting during this new normal?