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BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

27 March 2020 • By Chavie Lieber

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?

BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

11 February 2020 • By Chavie Lieber

BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.