De Beers

De Beers to Sell Lab-Grown Diamonds in Stores

10 October 2019 • By Cathaleen Chen

10 October 2019 • By Cathaleen Chen

The mining giant once opposed marketing synthetic stones to consumers but started selling them online last year under a new brand, Lightbox.

De Beers to Sell Lab-Grown Diamonds in Stores

The mining giant once opposed marketing synthetic stones to consumers but started selling them online last year under a new brand, Lightbox.

News & Analysis

De Beers Diamond Sales Fall 39 Percent in a Year

3 October 2019 • By Bloomberg

3 October 2019 • By Bloomberg

The jeweller's sales data indicates that 2019 is one of the worst years for the diamond industry in a long time.

News & Analysis

De Beers Diamond Sales Fall 39 Percent in a Year

The jeweller's sales data indicates that 2019 is one of the worst years for the diamond industry in a long time.

News & Analysis

De Beers Allows Customers to Reject Small Diamonds to Appease Surplus Crisis

14 August 2019 • By Bloomberg

14 August 2019 • By Bloomberg

As demand for diamond jewellery is stagnant and high stocks of polished gems cuts margins, De Beers has told customers they can refuse to buy stones that are smaller than three-quarters of a carat.

News & Analysis

De Beers Allows Customers to Reject Small Diamonds to Appease Surplus Crisis

As demand for diamond jewellery is stagnant and high stocks of polished gems cuts margins, De Beers has told customers they can refuse to buy stones that are smaller than three-quarters of a carat.

News & Analysis

De Beers Diamond Sales Plunge Again

25 June 2019 • By Bloomberg

25 June 2019 • By Bloomberg

Diamond miners are facing a mini crisis as demand remains weak, while supply, especially for smaller and cheaper stones, is abundant.

News & Analysis

De Beers Diamond Sales Plunge Again

Diamond miners are facing a mini crisis as demand remains weak, while supply, especially for smaller and cheaper stones, is abundant.

News & Analysis

De Beers Says the Diamond Market Is Getting Better

12 April 2019 • By Bloomberg

12 April 2019 • By Bloomberg

The world’s biggest diamond company said poor demand for stones valued at less than $100 a carat has been due to a surfeit of supply, currency weakness in India and difficulty for gem cutter's seeking finance.

News & Analysis

De Beers Says the Diamond Market Is Getting Better

The world’s biggest diamond company said poor demand for stones valued at less than $100 a carat has been due to a surfeit of supply, currency weakness in India and difficulty for gem cutter's seeking finance.

News & Analysis

Lab-Grown Diamond Prices Slide as De Beers Fights Back

21 December 2018 • By Reuters

21 December 2018 • By Reuters

In its recent decision to use lab-grown gems, the 130-year-old jewellers risks undermining the market for natural diamonds.

News & Analysis

Lab-Grown Diamond Prices Slide as De Beers Fights Back

In its recent decision to use lab-grown gems, the 130-year-old jewellers risks undermining the market for natural diamonds.

BoF Professional Exclusive

How De Beers Learned to Love Lab-Grown Diamonds

20 September 2018 • By Sarah Royce-Greensill

BoF Professional Exclusive

How De Beers Learned to Love Lab-Grown Diamonds

The world's biggest diamond miner will begin selling synthetic stones later this month after fighting for years to suppress the nascent industry. It's the latest sign that lab-grown gems have hit the mainstream.

Global Currents

Selling Sparkle to Africa’s Super Rich

9 August 2018 • By Mazzi Odu

Global Currents

Selling Sparkle to Africa’s Super Rich

As Africa’s two largest economies make a comeback, brands and retailers see growing opportunity for fine jewellery sales on the continent.

News & Analysis

De Beers Makes Historic U-Turn by Selling Man-Made Diamonds

29 May 2018 • By Bloomberg

29 May 2018 • By Bloomberg

The diamonds will be marketed in the US under the name Lightbox, a fashion jewellery brand, and sell for a fraction of the price of mined gems.

News & Analysis

De Beers Makes Historic U-Turn by Selling Man-Made Diamonds

The diamonds will be marketed in the US under the name Lightbox, a fashion jewellery brand, and sell for a fraction of the price of mined gems.

News & Analysis

De Beers Tracks Diamonds Through Supply Chain Using Blockchain

10 May 2018 • By Reuters

10 May 2018 • By Reuters

Five diamond manufacturers worked with De Beers to develop the blockchain platform called Tracr, which will be launched and made available to the rest of the industry at the end of the year.

News & Analysis

De Beers Tracks Diamonds Through Supply Chain Using Blockchain

Five diamond manufacturers worked with De Beers to develop the blockchain platform called Tracr, which will be launched and made available to the rest of the industry at the end of the year.