Depop News & Analysis

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

8 October 2020 • By M.C. Nanda

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

Inside the Secret World of Vintage Fashion Scouting

5 March 2020 • By M.C. Nanda

Inside the Secret World of Vintage Fashion Scouting

In the rapidly growing market for vintage, a secretive group of elite 'pickers' know where to score the best clothes and accessories for celebrities and designers.

The BoF Podcast: The Rise of the Resale Economy

14 February 2020 • By BoF Team

14 February 2020 • By BoF Team

Vestiaire Collective’s Max Bittner and Depop’s Maria Raga discussed the opportunities and growing pains of the burgeoning resale market at VOICES 2019.

The BoF Podcast: The Rise of the Resale Economy

Vestiaire Collective’s Max Bittner and Depop’s Maria Raga discussed the opportunities and growing pains of the burgeoning resale market at VOICES 2019.

BoF Professional Exclusive

Is Resale Actually Good for the Planet?

7 January 2020 • By Sarah Kent

BoF Professional Exclusive

Is Resale Actually Good for the Planet?

The companies cashing in on fashion’s fast-growing resale market are positioning themselves as a solution to the industry’s sustainability problems. But the reality is far more complex.

BoF Professional Exclusive

BoF VOICES Day 1: Fashion Confronts a Challenging Future

22 November 2019 • By Sarah Kent

BoF Professional Exclusive

BoF VOICES Day 1: Fashion Confronts a Challenging Future

The industry is grappling with an uncertain outlook amid projections for slowing growth and mounting socio-political unrest, but new technology and business models offer hope for innovative solutions.

Resale’s Growing Pains

21 November 2019 • By Cathaleen Chen

Resale’s Growing Pains

According to GlobalData, the resale market will exceed $50 billion in 2023 — up from $24 billion last year. Max Bittner, CEO of the Paris-based reseller Vestiaire Collective, joins peer-to-peer platform Depop’s CEO Maria Raga in a discussion about the burgeoning resale economy moderated by BoF’s Sarah Kent.

The Dark Side of Depop

12 November 2019 • By Chavie Lieber

The Dark Side of Depop

Millions of teenagers buy and sell clothes on Depop. A BoF investigation has found that many users are also being flooded with requests for nude photos and other inappropriate messages.

Power Moves | Depop names CTO, Alaïa Appoints CEO

12 September 2019 • By Rachel Deeley

This week, Depop hires seasoned tech executive Remo Gettini, while Alaïa names its new chief executive amid a number of executive changes at owner Richemont.

Power Moves | Depop names CTO, Alaïa Appoints CEO

This week, Depop hires seasoned tech executive Remo Gettini, while Alaïa names its new chief executive amid a number of executive changes at owner Richemont.

Why Margiela's Tabi Boot Is Minting Money

27 February 2019 • By Kati Chitrakorn

Why Margiela's Tabi Boot Is Minting Money

As the enigmatic designer's split-toe shoe gains a celebrity following years after its initial release, retailers are cashing in.

Depop Secures $20 Million for US Expansion

23 January 2018 • By Kati Chitrakorn

23 January 2018 • By Kati Chitrakorn

The social shopping platform will use the new funding to open brick-and-mortar stores in New York and LA.

Depop Secures $20 Million for US Expansion

The social shopping platform will use the new funding to open brick-and-mortar stores in New York and LA.