Diesel

Power Moves | Walmart Appoints CMO, Oasis and Warehouse CEO departs

30 April 2020 • By Rachel Deeley

This week, Walmart taps a marketing executive from Target, while Oasis and Warehouse CEO departs after the company enters administration.

Power Moves | Walmart Appoints CMO, Oasis and Warehouse CEO departs

This week, Walmart taps a marketing executive from Target, while Oasis and Warehouse CEO departs after the company enters administration.

The New Normal: Digital Is Set For a Step Change

15 April 2020 • By BoF Team and McKinsey & Company

The New Normal: Digital Is Set For a Step Change

Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

新闻与分析

独家看点 | Diesel与中国设计师品牌Pronounce展开合作

4 January 2020 • By Queennie Yang

4 January 2020 • By Queennie Yang

Pronounce和Diesel的深度合作，再度证明了中国设计师的创意力量正在获得国际大牌的青睐。

新闻与分析

独家看点 | Diesel与中国设计师品牌Pronounce展开合作

Pronounce和Diesel的深度合作，再度证明了中国设计师的创意力量正在获得国际大牌的青睐。

The Year Ahead: Macroeconomic Headwinds Put Companies on High Alert

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Continued caution is advised as mounting underlying turmoil could disrupt relations among both developed and emerging market economies.

The Year Ahead: Macroeconomic Headwinds Put Companies on High Alert

Continued caution is advised as mounting underlying turmoil could disrupt relations among both developed and emerging market economies.

Diesel and A-Cold-Wall to Collaborate on Denim Capsule Collection

7 June 2019 • By Zoe Suen

7 June 2019 • By Zoe Suen

The Italian brand is linking with streetwear wunderkind Samuel Ross for the fourth iteration of its Red Tag project.

Diesel and A-Cold-Wall to Collaborate on Denim Capsule Collection

The Italian brand is linking with streetwear wunderkind Samuel Ross for the fourth iteration of its Red Tag project.

BoF Professional Exclusive

Is China Ready for LGBTQI Marketing?

6 June 2019 • By Sam Gaskin and Zoe Suen

BoF Professional Exclusive

Is China Ready for LGBTQI Marketing?

Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.

Renzo Rosso’s OTB Invests in Amiri

3 June 2019 • By Laure Guilbault

3 June 2019 • By Laure Guilbault

The Italian fashion group that owns Diesel, Marni and Maison Margiela took a minority stake in the Los Angeles-based brand founded by Mike Amiri.

Renzo Rosso’s OTB Invests in Amiri

The Italian fashion group that owns Diesel, Marni and Maison Margiela took a minority stake in the Los Angeles-based brand founded by Mike Amiri.

News & Analysis

Margiela Owner OTB Eyes M&A as Cash Grows

15 April 2019 • By Reuters

15 April 2019 • By Reuters

Following a boost in financial strength in 2018, the Italian fashion group has started negotiations with struggling Cavalli.

News & Analysis

Margiela Owner OTB Eyes M&A as Cash Grows

Following a boost in financial strength in 2018, the Italian fashion group has started negotiations with struggling Cavalli.

News & Analysis

Jeans Brand Diesel USA Files for Bankruptcy

5 March 2019 • By Bloomberg

5 March 2019 • By Bloomberg

The brand whose five-pocket pants dominated pop culture in the 1990s and early 2000s, filed for bankruptcy blaming plummeting sales, a botched turnaround, pricey leases and unwavering landlords.

News & Analysis

Jeans Brand Diesel USA Files for Bankruptcy

The brand whose five-pocket pants dominated pop culture in the 1990s and early 2000s, filed for bankruptcy blaming plummeting sales, a botched turnaround, pricey leases and unwavering landlords.

Diesel Campaign Takes Stand on Bullying

19 September 2018 • By Victoria Berezhna

19 September 2018 • By Victoria Berezhna

The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.

Diesel Campaign Takes Stand on Bullying

The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.