Digital Brand Architects News & Analysis

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The Great Influencer Shakeout

21 May 2020 • By Chavie Lieber

BoF Professional Exclusive

The Great Influencer Shakeout

Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.

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Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?

3 April 2020 • By Rachel Strugatz

BoF Professional Exclusive

Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?

Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.

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Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

14 January 2020 • By Chavie Lieber

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?

24 February 2017 • By Hayley Phelan

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?

A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.