Douyin

What Fashion Media Can Learn From the Chinese Model

10 September 2020 • By Zoe Suen

BoF Professional Exclusive

What Fashion Media Can Learn From the Chinese Model

The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.

Share Comment

BoF Professional Exclusive

The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

9 September 2020 • By Casey Hall

Share Comment

BoF Professional Exclusive

The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.

Share Comment

BoF Professional Exclusive

How Fashion Can Tap Into China’s Latest TV Craze

13 August 2020 • By Zoe Suen

Share Comment

BoF Professional Exclusive

How Fashion Can Tap Into China’s Latest TV Craze

Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?

Share Comment

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

6 August 2020 • By Casey Hall

Share Comment

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.

Share Comment

BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

19 May 2020 • By Casey Hall

Share Comment

BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.

Share Comment

BoF Professional Exclusive

Luxury’s Livestreaming Gamble

14 May 2020 • By Casey Hall

Share Comment

BoF Professional Exclusive

Luxury’s Livestreaming Gamble

‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?

Share Comment

BoF Professional Exclusive

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?

4 May 2020 • By Casey Hall

Share Comment

BoF Professional Exclusive

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?

With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.

Share Comment

BoF Professional Exclusive

Will E-Commerce Save China's Luxury Business?

12 March 2020 • By Casey Hall

Share Comment

BoF Professional Exclusive

Will E-Commerce Save China's Luxury Business?

Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?

Share Comment

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

7 January 2020 • By Zoe Suen

Share Comment

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.

Share Comment

BoF Professional Exclusive

This Decade in China: Part One

12 December 2019 • By Zoe Suen

Share Comment

BoF Professional Exclusive

This Decade in China: Part One

BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.

Share Comment