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The Business of Beauty

Drunk Elephant Got the Big Fancy Exit. Now What?

17 February 2020 • By Rachel Strugatz

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The Business of Beauty

Drunk Elephant Got the Big Fancy Exit. Now What?

Shiseido’s $845 million acquisition of Drunk Elephant was the most buzzed-about beauty deal of 2019. Here’s how the Japanese conglomerate plans to turn its new brand into a global powerhouse. 
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The Business of Beauty

Why Shiseido Bought Drunk Elephant

8 October 2019 • By Rachel Strugatz

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The Business of Beauty

Why Shiseido Bought Drunk Elephant

The Japanese beauty giant will purchase the clean skincare brand for $845 million, adding to a prestige portfolio that includes Shiseido, Nars, Clé de Peau Beauté and Laura Mercier.
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News & Analysis

Shiseido Inks $845 Million Deal for Drunk Elephant

8 October 2019 • By Bloomberg

8 October 2019 • By Bloomberg

The Japanese beauty company's latest venture is indicative of its attempts to bolster its presence among younger shoppers.
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News & Analysis

Shiseido Inks $845 Million Deal for Drunk Elephant

The Japanese beauty company's latest venture is indicative of its attempts to bolster its presence among younger shoppers.
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BoF Professional Exclusive

How Fenty Beauty Is Selling Cruelty-Free Products to China

5 September 2019 • By Casey Hall and Aijing Wang

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BoF Professional Exclusive

How Fenty Beauty Is Selling Cruelty-Free Products to China

Rihanna’s Fenty Beauty, Drunk Elephant, Charlotte Tilbury and others are using a variety of tactics to bypass a Chinese law that mandates animal testing for foreign brands.
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News & Analysis

Drunk Elephant's Tiffany Masterson Open to a Buyer But Says No Deal Imminent

11 June 2019 • By Bloomberg

11 June 2019 • By Bloomberg

The beauty start-up has already hired bankers to represent it in a potential sale, but isn’t close to finalising any deals, according to the beauty start-up's founder.
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News & Analysis

Drunk Elephant's Tiffany Masterson Open to a Buyer But Says No Deal Imminent

The beauty start-up has already hired bankers to represent it in a potential sale, but isn’t close to finalising any deals, according to the beauty start-up's founder.
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News & Analysis

Unilever Considers $1 Billion Bid for Drunk Elephant

12 May 2019 • By Bloomberg

12 May 2019 • By Bloomberg

Drunk Elephant reportedly hired investment banks in January to explore a sale.
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News & Analysis

Unilever Considers $1 Billion Bid for Drunk Elephant

Drunk Elephant reportedly hired investment banks in January to explore a sale.
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The Business of Beauty

Who Will Buy Drunk Elephant?

29 January 2019 • By Rachel Strugatz and Kati Chitrakorn

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The Business of Beauty

Who Will Buy Drunk Elephant?

Drunk Elephant, one of beauty's hottest acquisition targets, is exploring a sale. Who has the desire — and the cash — to pay a potential $1 billion for the buzzy skincare brand?
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Best Decision, Worst Mistake

Drunk Elephant Founder Says There Are No Shortcuts in Life

25 January 2019 • By Sarah Brown

Amid reports that the skincare start-up is exploring a sale, founder Tiffany Masterson shares the best decision and biggest mistake of her entrepreneurship journey.

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Best Decision, Worst Mistake

Drunk Elephant Founder Says There Are No Shortcuts in Life

Amid reports that the skincare start-up is exploring a sale, founder Tiffany Masterson shares the best decision and biggest mistake of her entrepreneurship journey.
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News Bites

Drunk Elephant Exploring a Sale

24 January 2019 • By Rachel Strugatz

24 January 2019 • By Rachel Strugatz

The rapidly growing skincare brand hopes to find a buyer sometime this year, with a potential asking price of $1 billion.
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News Bites

Drunk Elephant Exploring a Sale

The rapidly growing skincare brand hopes to find a buyer sometime this year, with a potential asking price of $1 billion.
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BoF Professional Exclusive

The New Rules of Beauty PR

8 January 2019 • By Sarah Brown

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BoF Professional Exclusive

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.
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