Drunk Elephant

The Business of Beauty

Drunk Elephant Got the Big Fancy Exit. Now What?

17 February 2020 • By Rachel Strugatz

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The Business of Beauty

Drunk Elephant Got the Big Fancy Exit. Now What?

Shiseido’s $845 million acquisition of Drunk Elephant was the most buzzed-about beauty deal of 2019. Here’s how the Japanese conglomerate plans to turn its new brand into a global powerhouse.

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The Business of Beauty

Why Shiseido Bought Drunk Elephant

8 October 2019 • By Rachel Strugatz

The Business of Beauty

Why Shiseido Bought Drunk Elephant

The Japanese beauty giant will purchase the clean skincare brand for $845 million, adding to a prestige portfolio that includes Shiseido, Nars, Clé de Peau Beauté and Laura Mercier.

News & Analysis

Shiseido Inks $845 Million Deal for Drunk Elephant

8 October 2019 • By Bloomberg

8 October 2019 • By Bloomberg

The Japanese beauty company's latest venture is indicative of its attempts to bolster its presence among younger shoppers.

News & Analysis

Shiseido Inks $845 Million Deal for Drunk Elephant

The Japanese beauty company's latest venture is indicative of its attempts to bolster its presence among younger shoppers.

BoF Professional Exclusive

How Fenty Beauty Is Selling Cruelty-Free Products to China

5 September 2019 • By Casey Hall and Aijing Wang

BoF Professional Exclusive

How Fenty Beauty Is Selling Cruelty-Free Products to China

Rihanna’s Fenty Beauty, Drunk Elephant, Charlotte Tilbury and others are using a variety of tactics to bypass a Chinese law that mandates animal testing for foreign brands.

News & Analysis

Drunk Elephant's Tiffany Masterson Open to a Buyer But Says No Deal Imminent

11 June 2019 • By Bloomberg

11 June 2019 • By Bloomberg

The beauty start-up has already hired bankers to represent it in a potential sale, but isn’t close to finalising any deals, according to the beauty start-up's founder.

News & Analysis

Drunk Elephant's Tiffany Masterson Open to a Buyer But Says No Deal Imminent

The beauty start-up has already hired bankers to represent it in a potential sale, but isn’t close to finalising any deals, according to the beauty start-up's founder.

News & Analysis

Unilever Considers $1 Billion Bid for Drunk Elephant

12 May 2019 • By Bloomberg

12 May 2019 • By Bloomberg

Drunk Elephant reportedly hired investment banks in January to explore a sale.

News & Analysis

Unilever Considers $1 Billion Bid for Drunk Elephant

Drunk Elephant reportedly hired investment banks in January to explore a sale.

The Business of Beauty

Who Will Buy Drunk Elephant?

29 January 2019 • By Rachel Strugatz and Kati Chitrakorn

The Business of Beauty

Who Will Buy Drunk Elephant?

Drunk Elephant, one of beauty's hottest acquisition targets, is exploring a sale. Who has the desire — and the cash — to pay a potential $1 billion for the buzzy skincare brand?

Best Decision, Worst Mistake

Drunk Elephant Founder Says There Are No Shortcuts in Life

25 January 2019 • By Sarah Brown

Amid reports that the skincare start-up is exploring a sale, founder Tiffany Masterson shares the best decision and biggest mistake of her entrepreneurship journey.

Best Decision, Worst Mistake

Drunk Elephant Founder Says There Are No Shortcuts in Life

Amid reports that the skincare start-up is exploring a sale, founder Tiffany Masterson shares the best decision and biggest mistake of her entrepreneurship journey.

Drunk Elephant Exploring a Sale

24 January 2019 • By Rachel Strugatz

24 January 2019 • By Rachel Strugatz

The rapidly growing skincare brand hopes to find a buyer sometime this year, with a potential asking price of $1 billion.

Drunk Elephant Exploring a Sale

The rapidly growing skincare brand hopes to find a buyer sometime this year, with a potential asking price of $1 billion.

BoF Professional Exclusive

The New Rules of Beauty PR

8 January 2019 • By Sarah Brown

BoF Professional Exclusive

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.