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BoF Professional Exclusive

How Fragrances Became the ‘Unexpected Star’ of the Pandemic

11 December 2020 • By Tamison O'Connor

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BoF Professional Exclusive

How Fragrances Became the ‘Unexpected Star’ of the Pandemic

There’s no online replacement for walking into a store and smelling a fragrance sample. But brands are finding ways to sidestep this dilemma, sending US fragrance sales soaring after a rocky start to the year.
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BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

7 January 2020 • By Zoe Suen

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BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
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