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BoF Professional Exclusive

Will Beauty's Tiktok Love Affair Last?

9 October 2020 • By M.C. Nanda

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BoF Professional Exclusive

Will Beauty's Tiktok Love Affair Last?

The platform has a proven ability to turn beauty products into overnight sensations — but for how long?
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BoF Professional Exclusive

How Brands Go Viral On TikTok

21 February 2020 • By Chavie Lieber

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BoF Professional Exclusive

How Brands Go Viral On TikTok

Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.
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The Business of Beauty

E.l.f. Cosmetics Races to Stay Ahead

11 April 2018 • By Jessica Schiffer

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The Business of Beauty

E.l.f. Cosmetics Races to Stay Ahead

The fast-beauty cosmetics brand has become a customer favourite, but growth is slowing and new competitors aim to knock the company off its perch.
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News & Analysis

E.l.f. Beauty Tops Profit Forecasts

27 February 2018 • By Associated Press

27 February 2018 • By Associated Press

The 'fast beauty' brand reported fourth-quarter profit of $21.5 million.
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News & Analysis

E.l.f. Beauty Tops Profit Forecasts

The 'fast beauty' brand reported fourth-quarter profit of $21.5 million.
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Op Ed

Op-Ed | Selfie-Loving Millennials Fuel Brick-and-Mortar Beauty Boom

24 March 2017 • By Bloomberg Gadfly

24 March 2017 • By Bloomberg Gadfly

Millennials' love of digital media, and desire to look their best in their selfies, is fuelling a beauty boom in the US and Europe.
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Op Ed

Op-Ed | Selfie-Loving Millennials Fuel Brick-and-Mortar Beauty Boom

Millennials' love of digital media, and desire to look their best in their selfies, is fuelling a beauty boom in the US and Europe.
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