Elle Magazine
Magazines Bet on Memberships
Elle UK launched its first reader membership programme on Thursday, part of a broader initiative at Hearst UK to monetise its brands.
How to Create a Fashion Magazine in 2022
Elle UK’s new editor-in-chief Kenya Hunt lays out her vision for the Hearst-owned title: inclusive, intellectual, but still having fun with fashion.
As Travel Booms, Fashion’s Hospitality Ambitions Heat Up
As travel bounces back after two-plus years of limited trips, fashion-branded hotels have gained fresh momentum.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
When the September Issue Is the Only Issue
The Covid-19 crisis may reconfigure the publishing rhythms of glossy print magazines until there’s little left, writes Amy Odell.