Everlane

This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

6 September 2018 • By Lauren Sherman

This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

New York designers need to develop labels that are about more than just product, argues Lauren Sherman.

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

23 August 2018 • By Brady Donnelly

23 August 2018 • By Brady Donnelly

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

Walmart to Launch Everlane Rival

7 August 2018 • By Lauren Sherman

7 August 2018 • By Lauren Sherman

The yet-to-be named line will target Gen Z consumers.

Share4 Comments

Walmart to Launch Everlane Rival

The yet-to-be named line will target Gen Z consumers.

Share4 Comments

Fashion's Top VCs Open Their Playbooks

17 July 2018 • By Victoria Berezhna

Fashion's Top VCs Open Their Playbooks

A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.

The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses

13 July 2018 • By BoF Team

13 July 2018 • By BoF Team

Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.

The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses

Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.

Why Digital Brands Are Invading Department Stores

22 June 2018 • By Cathaleen Chen

22 June 2018 • By Cathaleen Chen

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

Why Digital Brands Are Invading Department Stores

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

BoF Reveals Line-Up for BoF West

11 June 2018 • By BoF Team

BoF Reveals Line-Up for BoF West

Katrina Lake, Michael Preysman and Kim Kardashian West are part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on 18 June.

News & Analysis

Meghan Markle: The Biggest Influencer of All?

26 April 2018 • By The New York Times

26 April 2018 • By The New York Times

As Meghan Markle steps onto the global stage, she has the potential to change the perception of fashion brands, the royal family and much more.

News & Analysis

Meghan Markle: The Biggest Influencer of All?

As Meghan Markle steps onto the global stage, she has the potential to change the perception of fashion brands, the royal family and much more.

Op-Ed | Millennials Say They Care About Sustainability. So, Why Don't They Shop This Way?

21 April 2018 • By Luna Atamian Hahn-Petersen

21 April 2018 • By Luna Atamian Hahn-Petersen

The gap between millennials’ stated interest in sustainability and their actual purchasing patterns is not due to lack of conviction but product availability and lack of clear marketing, argues Luna Atamian Hahn-Petersen.

Share4 Comments

Op-Ed | Millennials Say They Care About Sustainability. So, Why Don't They Shop This Way?

The gap between millennials’ stated interest in sustainability and their actual purchasing patterns is not due to lack of conviction but product availability and lack of clear marketing, argues Luna Atamian Hahn-Petersen.

Share4 Comments

Everlane’s Five Tactics for Winning at Physical Retail

21 March 2018 • By Lauren Sherman

Everlane’s Five Tactics for Winning at Physical Retail

Four months after opening Everlane’s first permanent store, chief executive Michael Preysman reveals the strategy behind the direct-to-consumer brand’s early offline success.