Everlane

BoF Professional Exclusive

No Magic Bullet to Tapping China’s 750 Million Digital Consumers

14 January 2021 • By Casey Hall

BoF Professional Exclusive

No Magic Bullet to Tapping China’s 750 Million Digital Consumers

For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.

News & Analysis

American Fashion Executives on What Happens Now

5 November 2020 • By Lauren Sherman

News & Analysis

American Fashion Executives on What Happens Now

Post-election, industry executives sound off on what they need to focus on next.

BoF Professional Exclusive

Amidst Tumult, Everlane Raises $85 Million

11 September 2020 • By Sarah Kent

11 September 2020 • By Sarah Kent

The direct-to-consumer brand known for its promise of radical transparency has come under fire this year, but a new cash infusion led by LVMH-linked L Catterton is a stabilising endorsement.

BoF Professional Exclusive

Amidst Tumult, Everlane Raises $85 Million

The direct-to-consumer brand known for its promise of radical transparency has come under fire this year, but a new cash infusion led by LVMH-linked L Catterton is a stabilising endorsement.

BoF Professional Exclusive

How and When Brands Should Say 'I’m Sorry’

14 July 2020 • By Alexandra Mondalek

BoF Professional Exclusive

How and When Brands Should Say 'I’m Sorry’

As cancel culture evolves, the overused brand apology popular on Instagram and other social media must in turn become more thoughtful through language and action.

BoF Professional Exclusive

How to Make Your Customer Service Better

2 July 2020 • By Chavie Lieber

BoF Professional Exclusive

How to Make Your Customer Service Better

Crippled with shipment delays and mountains of returns, brands are crumbling under an influx of inquiries — and losing customers along the way. Here’s how to turn it around.

BoF Professional Exclusive

Corporate Activism Put to the Test

8 June 2020 • By M.C. Nanda

BoF Professional Exclusive

Corporate Activism Put to the Test

Societal unrest has left consumers more suspicious of branded social responsibility initiatives than ever.

BoF Professional Exclusive

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

29 May 2020 • By Sarah Kent

BoF Professional Exclusive

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.

How I Am Building a Responsible Business: Saitex's Sanjeev Bahl

28 May 2020 • By Zoe Suen

28 May 2020 • By Zoe Suen

'Production is very far away from productivity,' said the founder of the world’s most sustainable large-scale denim producer.

How I Am Building a Responsible Business: Saitex's Sanjeev Bahl

'Production is very far away from productivity,' said the founder of the world’s most sustainable large-scale denim producer.

BoF Professional Exclusive

How to Avoid the Greenwashing Trap

18 May 2020 • By Alexandra Mondalek

BoF Professional Exclusive

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.

BoF Professional Exclusive

Where Should Fashion Brands Manufacture Now?

30 April 2020 • By Casey Hall

BoF Professional Exclusive

Where Should Fashion Brands Manufacture Now?

As the global economy faces a pandemic that respects no borders, smart fashion businesses are re-examining China’s place in their supply chain. Six sourcing experts weigh in on the debate.