Everlane

News & Analysis

Everlane Jumps Into the $20 Billion US Sneaker Market

18 April 2019 • By Bloomberg

18 April 2019 • By Bloomberg

The new shoe comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical footwear manufacturer.

News & Analysis

Everlane Jumps Into the $20 Billion US Sneaker Market

The new shoe comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical footwear manufacturer.

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

9 April 2019 • By Victoria Berezhna

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?

BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

27 March 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

Why the polarising style is trending at every segment of the spending spectrum.

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This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

6 September 2018 • By Lauren Sherman

This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

New York designers need to develop labels that are about more than just product, argues Lauren Sherman.

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

23 August 2018 • By Brady Donnelly

23 August 2018 • By Brady Donnelly

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

Walmart to Launch Everlane Rival

7 August 2018 • By Lauren Sherman

7 August 2018 • By Lauren Sherman

The yet-to-be named line will target Gen Z consumers.

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Walmart to Launch Everlane Rival

The yet-to-be named line will target Gen Z consumers.

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BoF Professional Exclusive

Fashion's Top VCs Open Their Playbooks

17 July 2018 • By Victoria Berezhna

BoF Professional Exclusive

Fashion's Top VCs Open Their Playbooks

A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.

The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses

13 July 2018 • By BoF Team

13 July 2018 • By BoF Team

Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.

The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses

Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.

BoF Professional Exclusive

Why Digital Brands Are Invading Department Stores

22 June 2018 • By Cathaleen Chen

22 June 2018 • By Cathaleen Chen

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

BoF Professional Exclusive

Why Digital Brands Are Invading Department Stores

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

BoF Reveals Line-Up for BoF West

11 June 2018 • By BoF Team

BoF Reveals Line-Up for BoF West

Katrina Lake, Michael Preysman and Kim Kardashian West are part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on 18 June.