Everlane

BoF Professional Exclusive

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

29 May 2020 • By Sarah Kent

BoF Professional Exclusive

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to their long-term success.

How I Am Building a Responsible Business: Saitex's Sanjeev Bahl

28 May 2020 • By Zoe Suen

28 May 2020 • By Zoe Suen

'Production is very far away from productivity,' said the founder of the world’s most sustainable large-scale denim producer.

How I Am Building a Responsible Business: Saitex's Sanjeev Bahl

'Production is very far away from productivity,' said the founder of the world’s most sustainable large-scale denim producer.

BoF Professional Exclusive

How to Avoid the Greenwashing Trap

18 May 2020 • By Alexandra Mondalek

BoF Professional Exclusive

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.

BoF Professional Exclusive

Where Should Fashion Brands Manufacture Now?

30 April 2020 • By Casey Hall

BoF Professional Exclusive

Where Should Fashion Brands Manufacture Now?

As the global economy faces a pandemic that respects no borders, smart fashion businesses are re-examining China’s place in their supply chain. Six sourcing experts weigh in on the debate.

BoF Professional Exclusive

Protecting Workers' Rights Is Harder Than Ever in a Pandemic

15 April 2020 • By Sarah Kent

BoF Professional Exclusive

Protecting Workers' Rights Is Harder Than Ever in a Pandemic

Covid-19 has spotlighted inequalities that labour rights advocates have been campaigning to fix for years. But while the crisis could push forward systemic change, many fear it could also make things worse.

News & Analysis

Keeping Track of Fashion's Layoffs

1 April 2020 • By BoF Team

1 April 2020 • By BoF Team

From Macy’s to Everlane, the retail industry is bracing for more layoffs as store closures and economic turmoil hurt sales.

News & Analysis

Keeping Track of Fashion's Layoffs

From Macy’s to Everlane, the retail industry is bracing for more layoffs as store closures and economic turmoil hurt sales.

Fashion on Lockdown: What's Closed, What's Cancelled

15 March 2020 • By BoF Team

15 March 2020 • By BoF Team

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

Fashion on Lockdown: What's Closed, What's Cancelled

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

BoF Professional Exclusive

Everlane Teases New Climate Goals with Organic Cotton Commitment

13 March 2020 • By Sarah Kent

13 March 2020 • By Sarah Kent

The brand is going further than many bigger companies in adopting tough organic certification standards, but has yet to publish other significant environmental targets.

BoF Professional Exclusive

Everlane Teases New Climate Goals with Organic Cotton Commitment

The brand is going further than many bigger companies in adopting tough organic certification standards, but has yet to publish other significant environmental targets.

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

10 February 2020 • By Sarah Kent

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.

The Year Ahead: Neighbourhood Stores Return

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Neighbourhood Stores Return

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.