Everlane

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Battling the Retail Apocalypse: What Worked and What Didn't

9 December 2019 • By Cathaleen Chen

BoF Professional Exclusive

Battling the Retail Apocalypse: What Worked and What Didn't

The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?

The New Rules of Merchandising

8 October 2019 • By Chantal Fernandez

The New Rules of Merchandising

The internet has disrupted the way brands and retailers turn designs into the sort of products that fly off shelves, elevating the role of the merchandiser. Companies that encourage collaboration and intuition informed by data can stay a step ahead.

Can Everlane Hack the Menswear Market?

12 September 2019 • By Chavie Lieber

Can Everlane Hack the Menswear Market?

With the debut of its "Uniform" collection for male shoppers, Everlane is hoping to finally win over the menswear market.

Traditional PR Doesn’t Work Anymore. Here’s What Does.

5 September 2019 • By Lauren Sherman

Traditional PR Doesn’t Work Anymore. Here’s What Does.

Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.

BoF Professional Exclusive

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

29 August 2019 • By Casey Hall

BoF Professional Exclusive

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.

News & Analysis

Everlane Jumps Into the $20 Billion US Sneaker Market

18 April 2019 • By Bloomberg

18 April 2019 • By Bloomberg

The new shoe comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical footwear manufacturer.

News & Analysis

Everlane Jumps Into the $20 Billion US Sneaker Market

The new shoe comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical footwear manufacturer.

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

9 April 2019 • By Victoria Berezhna

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?

BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

27 March 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

Why the polarising style is trending at every segment of the spending spectrum.

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This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

6 September 2018 • By Lauren Sherman

This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

New York designers need to develop labels that are about more than just product, argues Lauren Sherman.

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

23 August 2018 • By Brady Donnelly

23 August 2018 • By Brady Donnelly

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.