Everlane

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

10 February 2020 • By Sarah Kent

Case Study: How to Talk to Customers About Fashion's Dirty Secrets

Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.

The Year Ahead: Neighbourhood Stores Return

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Neighbourhood Stores Return

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

Sponsored Feature

Drive Season 2, Episode 6: Everlane’s Michael Preysman on 'Balancing Time, Customer and Product'

20 December 2019 • By BoF Team

20 December 2019 • By BoF Team

Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations.

Sponsored Feature

Drive Season 2, Episode 6: Everlane’s Michael Preysman on 'Balancing Time, Customer and Product'

Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations.

BoF Professional Exclusive

Battling the Retail Apocalypse: What Worked and What Didn't

9 December 2019 • By Cathaleen Chen

BoF Professional Exclusive

Battling the Retail Apocalypse: What Worked and What Didn't

The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?

BoF Professional Exclusive

The New Rules of Merchandising

8 October 2019 • By Chantal Fernandez

BoF Professional Exclusive

The New Rules of Merchandising

The internet has disrupted the way brands and retailers turn designs into the sort of products that fly off shelves, elevating the role of the merchandiser. Companies that encourage collaboration and intuition informed by data can stay a step ahead.

Can Everlane Hack the Menswear Market?

12 September 2019 • By Chavie Lieber

Can Everlane Hack the Menswear Market?

With the debut of its "Uniform" collection for male shoppers, Everlane is hoping to finally win over the menswear market.

BoF Professional Exclusive

Traditional PR Doesn’t Work Anymore. Here’s What Does.

5 September 2019 • By Lauren Sherman

BoF Professional Exclusive

Traditional PR Doesn’t Work Anymore. Here’s What Does.

Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.

BoF Professional Exclusive

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

29 August 2019 • By Casey Hall

BoF Professional Exclusive

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.

News & Analysis

Everlane Jumps Into the $20 Billion US Sneaker Market

18 April 2019 • By Bloomberg

18 April 2019 • By Bloomberg

The new shoe comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical footwear manufacturer.

News & Analysis

Everlane Jumps Into the $20 Billion US Sneaker Market

The new shoe comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical footwear manufacturer.

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

9 April 2019 • By Victoria Berezhna

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?