Farfetch

Power Moves | Holli Rogers Named Farfetch Chief Brand Officer, Stella McCartney CEO To Step Down

13 June 2019 • By Rachel Deeley

This week, Farfetch announces a number of executive appointments, including chief brand officer and its first chief digital officer, while Frederick Lukoff leaves Stella McCartney.

Power Moves | Holli Rogers Named Farfetch Chief Brand Officer, Stella McCartney CEO To Step Down

This week, Farfetch announces a number of executive appointments, including chief brand officer and its first chief digital officer, while Frederick Lukoff leaves Stella McCartney.

Why Browns Is Closing Its London Flagship and Moving Around the Corner

4 June 2019 • By Sarah Shannon

Why Browns Is Closing Its London Flagship and Moving Around the Corner

The London luxury boutique plans to shutter its iconic South Molton Street location and reopen on Brook Street in 2020.

News & Analysis

Farfetch Teams With Gucci for 'Communities' Initiative

31 May 2019 • By Chavie Lieber

News & Analysis

Farfetch Teams With Gucci for 'Communities' Initiative

The fast-growing fashion platform is pushing into original content to help solve a key challenge: it offers an ultra-wide product assortment and competitive prices, but lacks a strong brand identity of its own.

BoF Professional Exclusive

Sneaker Fever Hits China

30 May 2019 • By Zoe Suen

BoF Professional Exclusive

Sneaker Fever Hits China

Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.

News & Analysis

Why Farfetch's Free-Spending Ways Have Some Investors Concerned

21 May 2019 • By Chavie Lieber

21 May 2019 • By Chavie Lieber

Tech companies love to spend on customer acquisition. Some analysts worry Farfetch is going a little too far.

News & Analysis

Why Farfetch's Free-Spending Ways Have Some Investors Concerned

Tech companies love to spend on customer acquisition. Some analysts worry Farfetch is going a little too far.

News & Analysis

Online Shopping in China Goes Luxury, With Men in Black Delivering Hermes

16 May 2019 • By Bloomberg

16 May 2019 • By Bloomberg

Chinese consumers are making more and more of their purchases online, forcing global luxury companies to rethink decades-old strategies and test new ones tailored to the Chinese market.

News & Analysis

Online Shopping in China Goes Luxury, With Men in Black Delivering Hermes

Chinese consumers are making more and more of their purchases online, forcing global luxury companies to rethink decades-old strategies and test new ones tailored to the Chinese market.

BoF Professional Exclusive

Farfetch Signals Growing Ambitions in Resale

13 May 2019 • By Sarah Kent and Cathaleen Chen

BoF Professional Exclusive

Farfetch Signals Growing Ambitions in Resale

The fashion platform is launching a new pilot program, Second Life, that will allow customers to trade in their old designer handbags for Farfetch credit that can be spent on new merchandise.

BoF Professional Exclusive

Start-Up School | Chapter 2: Fund Your Business for Growth

9 April 2019 • By Chantal Fernandez

BoF Professional Exclusive

Start-Up School | Chapter 2: Fund Your Business for Growth

A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

9 April 2019 • By Victoria Berezhna

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?

Getting My Job in Fashion: Browns

8 April 2019 • By BoF Careers Team

Getting My Job in Fashion: Browns

BoF uncovers the real stories behind securing a job in fashion today. This week, BoF meets Catriona Macleod, part of the accessories buying team at the luxury London-based retailer.