News & Analysis

Fashion’s Last Mile Opportunity — Download the Case Study

26 July 2021 • By Cathaleen Chen

Fashion’s Last Mile Opportunity — Download the Case Study

The final segment of the e-commerce supply chain — getting orders to customers’ homes — is often the most difficult. From warehousing to speedy delivery, BoF dissects the components of a successful shipping strategy.

Farfetch Partners With ThredUp on US Resale Service

1 July 2021 • By Darcey Sergison

1 July 2021 • By Darcey Sergison

Farfetch Partners With ThredUp on US Resale Service

BoF Professional Exclusive

How to Tap China’s Next Super App

25 June 2021 • By Zoe Suen

BoF Professional Exclusive

How to Tap China’s Next Super App

The short video platform Douyin has big ambitions but fashion and beauty brands are not making the most of its young, highly engaged audience.

BoF Professional Exclusive

Breaking Down Farfetch’s Big Beauty Play

6 May 2021 • By Lauren Sherman

BoF Professional Exclusive

Breaking Down Farfetch’s Big Beauty Play

As the luxury marketplace draws up plans to dive head first into the lucrative beauty category in 2022, a potential tie-up with Violet Grey is just the tip of the iceberg. Will its ambitious strategy work?

The Business of Beauty

Farfetch-Violet Grey Partnership Reports Are Premature, Say Sources

23 April 2021 • By Lauren Sherman

23 April 2021 • By Lauren Sherman

The Business of Beauty

Farfetch-Violet Grey Partnership Reports Are Premature, Say Sources

BoF Professional Exclusive

Influencers Take on Yet Another Role: Store Merchant

10 March 2021 • By Lauren Sherman

BoF Professional Exclusive

Influencers Take on Yet Another Role: Store Merchant

A new wave of retailers is relying on tastemakers not only to promote products — but to curate them, too.

Farfetch Officially Launches on Alibaba’s Tmall

1 March 2021 • By Queennie Yang

1 March 2021 • By Queennie Yang

Farfetch Officially Launches on Alibaba’s Tmall

Inside Farfetch’s Bid to Dominate Luxury E-Commerce — Download the Case Study

13 January 2021 • By Robert Williams and Tamison O'Connor

Inside Farfetch’s Bid to Dominate Luxury E-Commerce — Download the Case Study

During a blockbuster year for online sales, Farfetch surged ahead of rivals to position itself at the front of luxury’s e-commerce race. Can it spin the current momentum into sustainable — and profitable — growth and become the unrivalled platform for luxury fashion online?

BoF Professional Exclusive

A Guide to Fashion’s Upcoming IPOs

12 January 2021 • By Cathaleen Chen and Lauren Sherman

BoF Professional Exclusive

A Guide to Fashion’s Upcoming IPOs

Mytheresa, Poshmark and ThredUp all plan to go public this year, as does online payment service Affirm. As e-commerce continues to boom, will they succeed on the market?

BoF Professional Exclusive

How 2020 Changed the World’s Biggest Fashion Market

17 December 2020 • By Zoe Suen

BoF Professional Exclusive

How 2020 Changed the World’s Biggest Fashion Market

From Covid-19 to trade tensions, read about the forces that shaped China’s fashion, beauty and luxury sectors over the past 12 months and what to expect in 2021.