Fashion Nova News & Analysis

Shein Leads US Fast Fashion Market

The Search for the Next Shein

4 June 2021 • By Chavie Lieber

Investment firms like Andreessen Horowitz are backing start-ups that mimic the Chinese fast-fashion giant’s blueprint, as they look to build the next big Gen Z label.

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The Search for the Next Shein

For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost?

Op Ed

Op-Ed | The Business of Blackfishing

12 November 2020 • By Dan Hastings

For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost?

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Op Ed

Op-Ed | The Business of Blackfishing

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Can Anything Shake Consumers’ Addiction to Fast Fashion?

22 July 2020 • By Rachel Deeley and Aminah Khan

Low-cost, high-volume fashion has come under fire for its environmental impact and unethical manufacturing practices. And yet, its cheap-chic combination remains compelling to both shoppers and investors.

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Can Anything Shake Consumers’ Addiction to Fast Fashion?

As Brands Rush to Speak Out, Many Statements Ring Hollow

2 June 2020 • By Alexandra Mondalek

When it comes to supporting social causes, consumers are calling out fashion and beauty companies for virtue signalling. Here’s what brands can do to evolve.

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As Brands Rush to Speak Out, Many Statements Ring Hollow

Move Over Fashion Nova: How a Niche Designer Brand Won Coachella

26 April 2019 • By Alexandra Mondalek

Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.

Move Over Fashion Nova: How a Niche Designer Brand Won Coachella

How Cardi B Makes Fashion Moves

29 October 2018 • By Melissa Magsaysay

The rapper tells BoF about her fashion strategy and why she chose to partner with white-hot Fashion Nova for her first clothing line.

The rapper tells BoF about her fashion strategy and why she chose to partner with white-hot Fashion Nova for her first clothing line.

How Cardi B Makes Fashion Moves

Why Chanel Is Raising Prices On Its Most Popular Bags

28 October 2018 • By Brian Baskin

This week, everyone will be talking about Chanel's global price hike, Tapestry's take on the US-China trade war and Cardi B's collection for Fashion Nova. Read our BoF Professional Cheat Sheet.

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Why Chanel Is Raising Prices On Its Most Popular Bags