Fitbit News & Analysis

Bits & Bytes | Apple Moves Into Media, Faces Are the New Currency

1 May 2018 • By Victoria Berezhna

1 May 2018 • By Victoria Berezhna

This week, Apple aims to become a luxury fashion lifestyle and content brand, while faces could turn into digital calling cards.

Bits & Bytes | Apple Moves Into Media, Faces Are the New Currency

This week, Apple aims to become a luxury fashion lifestyle and content brand, while faces could turn into digital calling cards.

Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables

6 March 2018 • By Victoria Berezhna

6 March 2018 • By Victoria Berezhna

This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.

Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables

This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.

Bits & Bytes | Dolce & Gabbana Sends Drones Down the Runway, JD.com's Blockchain Accelerator

27 February 2018 • By Victoria Berezhna

27 February 2018 • By Victoria Berezhna

This week, Dolce & Gabbana uses drones instead of models at Milan Fashion Week, while JD.com launches accelerator for blockchain start-ups.

Bits & Bytes | Dolce & Gabbana Sends Drones Down the Runway, JD.com's Blockchain Accelerator

This week, Dolce & Gabbana uses drones instead of models at Milan Fashion Week, while JD.com launches accelerator for blockchain start-ups.

Bits & Bytes | Amazon Launches in Australia, Swarovski's AR App

5 December 2017 • By Victoria Berezhna

5 December 2017 • By Victoria Berezhna

This week, Amazon began retail operations in Australia, while Swarovski introduced an AR holiday experience.

Bits & Bytes | Amazon Launches in Australia, Swarovski's AR App

This week, Amazon began retail operations in Australia, while Swarovski introduced an AR holiday experience.

Bits & Bytes | Fitbit Pay Launches, Nike's Community-Driven Digital Studio

24 October 2017 • By Victoria Berezhna

24 October 2017 • By Victoria Berezhna

This week, Fitbit Pay arrives in the UK to rival Apple Pay, while Nike's s23NYC studio is using AI to build a community of sneakerheads.

Bits & Bytes | Fitbit Pay Launches, Nike's Community-Driven Digital Studio

This week, Fitbit Pay arrives in the UK to rival Apple Pay, while Nike's s23NYC studio is using AI to build a community of sneakerheads.

Bits & Bytes | Levis' Virtual Stylist, Can This Smartwatch Save Fitbit?

5 September 2017 • By Victoria Berezhna

5 September 2017 • By Victoria Berezhna

This week, Levi's launches chatbot stylist on Facebook Messenger, and can Fitbit's Ionic smartwatch save the company?

Bits & Bytes | Levis' Virtual Stylist, Can This Smartwatch Save Fitbit?

This week, Levi's launches chatbot stylist on Facebook Messenger, and can Fitbit's Ionic smartwatch save the company?

Bits & Bytes | Fitbit Acquires Smartwatch Manufacturer, Wearables Cling to Relevancy at CES

10 January 2017 • By Edwin Jiang

10 January 2017 • By Edwin Jiang

Fitbit looks to the luxury market as it acquires smartwatch start-up Vector, and a new generation of wearables appear at CES.

Bits & Bytes | Fitbit Acquires Smartwatch Manufacturer, Wearables Cling to Relevancy at CES

Fitbit looks to the luxury market as it acquires smartwatch start-up Vector, and a new generation of wearables appear at CES.

News & Analysis

Fitbit Plunges on Lower Forecast From Stiffening Competition

2 November 2016 • By Bloomberg

2 November 2016 • By Bloomberg

Fitbit Inc. lost almost a third of its market value in late trading.

News & Analysis

Fitbit Plunges on Lower Forecast From Stiffening Competition

Fitbit Inc. lost almost a third of its market value in late trading.

Social Goods | 14-Year-Old H&M Factory Workers, Burkini Debate, Amazon's Tax Bill

24 August 2016 • By Kate Abnett

24 August 2016 • By Kate Abnett

This week, H&M has taken action against factories employing 14-year-olds, and the burkini debate continues.

Social Goods | 14-Year-Old H&M Factory Workers, Burkini Debate, Amazon's Tax Bill

This week, H&M has taken action against factories employing 14-year-olds, and the burkini debate continues.

News & Analysis

Fitbit Shares Slide as Profit Forecast Misses Estimates

4 May 2016 • By Bloomberg

4 May 2016 • By Bloomberg

Fitbit Inc. shares plunged in extended trading after the maker of wearable fitness trackers gave a profit forecast that fell short of the lowest analysts’ estimates.

News & Analysis

Fitbit Shares Slide as Profit Forecast Misses Estimates

Fitbit Inc. shares plunged in extended trading after the maker of wearable fitness trackers gave a profit forecast that fell short of the lowest analysts’ estimates.