Gap Inc

How to Build a Customer-Centric Brand — Download the Case Study

30 October 2020 • By Lauren Sherman

How to Build a Customer-Centric Brand — Download the Case Study

For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.

Power Moves | Sephora Names New President and CEO, Courrèges Hires Artistic Director From Louis Vuitton

10 September 2020 • By Aminah Khan

This week, Martin Brok succeeded Chris de Lapuente as president and chief executive of LVMH-owned Sephora, while Nicolas Di Felice joined Courrèges as artistic director.

Power Moves | Sephora Names New President and CEO, Courrèges Hires Artistic Director From Louis Vuitton

This week, Martin Brok succeeded Chris de Lapuente as president and chief executive of LVMH-owned Sephora, while Nicolas Di Felice joined Courrèges as artistic director.

News & Analysis

Gap Reports Surprise Rise in Comparable Sales Fueled by Online Demand

27 August 2020 • By Reuters

27 August 2020 • By Reuters

Analysts had forecast a 20.97 percent fall in comparable sales, but the company reported a 13 percent rise.

News & Analysis

Gap Reports Surprise Rise in Comparable Sales Fueled by Online Demand

Analysts had forecast a 20.97 percent fall in comparable sales, but the company reported a 13 percent rise.

News & Analysis

Kanye West Wants to Bring Yeezy Production to Wyoming

30 June 2020 • By M.C. Nanda

30 June 2020 • By M.C. Nanda

The town of Cody, with virtually no textile industry currently, is expected to produce footwear and apparel for Yeezy's partnerships with Adidas and Gap.

News & Analysis

Kanye West Wants to Bring Yeezy Production to Wyoming

The town of Cody, with virtually no textile industry currently, is expected to produce footwear and apparel for Yeezy's partnerships with Adidas and Gap.

News & Analysis

Gap Says It Will Pay Telfar for Cancelled Collaboration

26 June 2020 • By Chantal Fernandez

26 June 2020 • By Chantal Fernandez

The New York designer partnered with the mall retailer before Covid-19 thwarted the plans. But Gap's announcement of a new co-branded Yeezy label last week raised questions about its prior collaboration commitments.

News & Analysis

Gap Says It Will Pay Telfar for Cancelled Collaboration

The New York designer partnered with the mall retailer before Covid-19 thwarted the plans. But Gap's announcement of a new co-branded Yeezy label last week raised questions about its prior collaboration commitments.

BoF Professional Exclusive

Can Kanye West Save Gap?

26 June 2020 • By Chantal Fernandez

The controversial and influential entertainer and designer will bring his Yeezy collection to Gap in a co-branded line of apparel in 2021.

BoF Professional Exclusive

Can Kanye West Save Gap?

The controversial and influential entertainer and designer will bring his Yeezy collection to Gap in a co-branded line of apparel in 2021.

BoF Professional Exclusive

Why Fashion Brands and Their Retail Landlords Are Suing Each Other

26 June 2020 • By Cathaleen Chen

BoF Professional Exclusive

Why Fashion Brands and Their Retail Landlords Are Suing Each Other

After months of pandemic-inflicted shutdown, a legal battle over who’s responsible for rent was inevitable. The outcome for any of these cases will set a precedence for the whole industry.

BoF Professional Exclusive

How Fashion Is Responding to the George Floyd Protests

31 May 2020 • By Brian Baskin

BoF Professional Exclusive

How Fashion Is Responding to the George Floyd Protests

This week, everyone will be talking about fashion's response to the death of George Floyd and the protests that followed, Gap Inc.'s quarterly results and key US economic data. Get your BoF Professional Cheat Sheet.

Letter from the Editor

Special Edition: Can Fashion Clean Up Its Act?

18 May 2020 • By Imran Amed

As the world grapples with an unprecedented public health and economic crisis, exposing deep-rooted social inequality as a climate emergency looms, the fashion industry must learn to respect both people and the planet. It's time for fashion to build a more responsible business model.

Letter from the Editor

Special Edition: Can Fashion Clean Up Its Act?

As the world grapples with an unprecedented public health and economic crisis, exposing deep-rooted social inequality as a climate emergency looms, the fashion industry must learn to respect both people and the planet. It's time for fashion to build a more responsible business model.

BoF Professional Exclusive

How to Avoid the Greenwashing Trap

18 May 2020 • By Alexandra Mondalek

BoF Professional Exclusive

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.