With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?
Chinese backers have snapped up distressed European fashion labels hoping to tap the country’s millions of heritage-hungry millennials. But things haven’t always gone to plan.
Despite avoiding advertising, influencers and discount deals, British direct-to-consumer eyewear brand Cubitts has opened seven stores in five years and is in it for the long haul.
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Private equity firms are steering clear of traditional fashion brands, but those with disruptive models remain prized acquisitions.