Glossier

The Business of Beauty

Inside Glossier’s First Major Retail Partnership

3 December 2019 • By Rachel Strugatz

3 December 2019 • By Rachel Strugatz

The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?

The Business of Beauty

Inside Glossier’s First Major Retail Partnership

The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?

BoF Professional Exclusive

The Direct-to-Consumer Reckoning

19 November 2019 • By Cathaleen Chen

BoF Professional Exclusive

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

BoF Professional Exclusive

How to Advertise in the Digital Age

1 November 2019 • By M.C. Nanda

BoF Professional Exclusive

How to Advertise in the Digital Age

As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.

BoF Professional Exclusive

What Beauty Can Learn From Streetwear

20 September 2019 • By Rachel Strugatz

BoF Professional Exclusive

What Beauty Can Learn From Streetwear

Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'

Traditional PR Doesn’t Work Anymore. Here’s What Does.

5 September 2019 • By Lauren Sherman

Traditional PR Doesn’t Work Anymore. Here’s What Does.

Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.

BoF Professional Exclusive

Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs

28 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs

Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.

BoF Professional Exclusive

Why Beauty's Most Untouchable Social Media Brand Is Facing Challenges

2 August 2019 • By Rachel Strugatz

BoF Professional Exclusive

Why Beauty's Most Untouchable Social Media Brand Is Facing Challenges

Anastasia Beverly Hills founder Anastasia Soare talked to BoF about the brand’s future amidst growing pains in a sluggish makeup category flooded with new entrants.

The Business of Beauty

Beauty's Giant Glitter Problem

1 August 2019 • By Amy-Laure Richards

The Business of Beauty

Beauty's Giant Glitter Problem

Growing consumer demand for the sparkly substance comes with steep environment cost. Could a biodegradable alternative be the answer?

Break Into Fashion

How I Became... A Beauty Consultant

10 June 2019 • By Sophie Soar

Break Into Fashion

How I Became... A Beauty Consultant

The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.

BoF Professional Exclusive

Start-Up School | Chapter 1: Define Your Business Model

9 April 2019 • By Sarah Kent

BoF Professional Exclusive

Start-Up School | Chapter 1: Define Your Business Model

A great idea is an important first step, but it’s the business model that will turn that concept into a real company.