Glossier

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

27 March 2020 • By Chavie Lieber

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?

BoF Professional Exclusive

How to Talk to Customers During the Coronavirus Pandemic

16 March 2020 • By Alexandra Mondalek

BoF Professional Exclusive

How to Talk to Customers During the Coronavirus Pandemic

Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.

Fashion on Lockdown: What's Closed, What's Cancelled

15 March 2020 • By BoF Team

15 March 2020 • By BoF Team

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

Fashion on Lockdown: What's Closed, What's Cancelled

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

BoF Professional Exclusive

The Battle to Become China’s Glossier

5 March 2020 • By Casey Hall

BoF Professional Exclusive

The Battle to Become China’s Glossier

Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.

BoF Professional Exclusive

Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy

20 February 2020 • By Rachel Strugatz

BoF Professional Exclusive

Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy

The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.

BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

11 February 2020 • By Chavie Lieber

BoF Professional Exclusive

The New Rules for Going Direct-to-Consumer

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.

BoF Professional Exclusive

10 Ways to Win on Social

3 February 2020 • By Michael Edelmann

BoF Professional Exclusive

10 Ways to Win on Social

Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.

BoF Professional Exclusive

How Big Brands Can Adopt a Start-Up Mindset

20 January 2020 • By Sarah Brown

BoF Professional Exclusive

How Big Brands Can Adopt a Start-Up Mindset

In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.

The Business of Beauty

Inside Glossier’s First Major Retail Partnership

3 December 2019 • By Rachel Strugatz

3 December 2019 • By Rachel Strugatz

The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?

The Business of Beauty

Inside Glossier’s First Major Retail Partnership

The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?

BoF Professional Exclusive

The Direct-to-Consumer Reckoning

19 November 2019 • By Cathaleen Chen

BoF Professional Exclusive

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.