Glossier

BoF Professional Exclusive

How to Make Your Sale Stand Out

26 August 2020 • By Chavie Lieber

BoF Professional Exclusive

How to Make Your Sale Stand Out

From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.

BoF Professional Exclusive

Fashion’s Retail Workers Are Bearing the Brunt of the Crisis

21 August 2020 • By Lauren Sherman

BoF Professional Exclusive

Fashion’s Retail Workers Are Bearing the Brunt of the Crisis

As the industry braces for an uncertain autumn and government support winds down for the unemployed, companies should make efforts to listen to and protect their store associates.

What Fashion Investors Are Betting on Now

9 June 2020 • By Chavie Lieber

What Fashion Investors Are Betting on Now

Money for fashion’s start-up scene hasn't dried up entirely, but investors say they are backing concepts that cater to shoppers who are hyper-aware of their finances, health and the planet.

BoF Professional Exclusive

Beauty Brands Get a Wake-Up Call. Will They Listen?

5 June 2020 • By Jessica Schiffer

BoF Professional Exclusive

Beauty Brands Get a Wake-Up Call. Will They Listen?

Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.

On Racism, Fashion Must Do More Than Speak Up

1 June 2020 • By The BoF Editors

1 June 2020 • By The BoF Editors

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.

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On Racism, Fashion Must Do More Than Speak Up

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.

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News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

31 May 2020 • By Sarah Kent and Chavie Lieber

31 May 2020 • By Sarah Kent and Chavie Lieber

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

27 March 2020 • By Chavie Lieber

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?

How to Talk to Customers During the Coronavirus Pandemic

16 March 2020 • By Alexandra Mondalek

How to Talk to Customers During the Coronavirus Pandemic

Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.

Fashion on Lockdown: What's Closed, What's Cancelled

15 March 2020 • By BoF Team

15 March 2020 • By BoF Team

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

Fashion on Lockdown: What's Closed, What's Cancelled

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

BoF Professional Exclusive

The Battle to Become China’s Glossier

5 March 2020 • By Casey Hall

BoF Professional Exclusive

The Battle to Become China’s Glossier

Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.