Glossier

Kleo Mack Named Glossier VP of Brand

1 April 2021 • By Darcey Sergison

1 April 2021 • By Darcey Sergison

Kleo Mack Named Glossier VP of Brand

The New Four Ps of DTC Marketing — Download the Case Study

11 March 2021 • By Alexandra Mondalek

The New Four Ps of DTC Marketing — Download the Case Study

The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.

BoF Professional Exclusive

How to Build a Successful Start-Up Board

2 February 2021 • By Lauren Sherman

BoF Professional Exclusive

How to Build a Successful Start-Up Board

Alongside founders and investors, independent directors can play a key role on a young company’s board, helping to shape strategy with insights and advice based on their own experiences.

BoF Professional Exclusive

How to Make Your Sale Stand Out

26 August 2020 • By Chavie Lieber

BoF Professional Exclusive

How to Make Your Sale Stand Out

From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.

BoF Professional Exclusive

Fashion’s Retail Workers Are Bearing the Brunt of the Crisis

21 August 2020 • By Lauren Sherman

BoF Professional Exclusive

Fashion’s Retail Workers Are Bearing the Brunt of the Crisis

As the industry braces for an uncertain autumn and government support winds down for the unemployed, companies should make efforts to listen to and protect their store associates.

What Fashion Investors Are Betting on Now

9 June 2020 • By Chavie Lieber

What Fashion Investors Are Betting on Now

Money for fashion’s start-up scene hasn't dried up entirely, but investors say they are backing concepts that cater to shoppers who are hyper-aware of their finances, health and the planet.

BoF Professional Exclusive

Beauty Brands Get a Wake-Up Call. Will They Listen?

5 June 2020 • By Jessica Schiffer

BoF Professional Exclusive

Beauty Brands Get a Wake-Up Call. Will They Listen?

Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.

On Racism, Fashion Must Do More Than Speak Up

1 June 2020 • By The BoF Editors

1 June 2020 • By The BoF Editors

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.

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On Racism, Fashion Must Do More Than Speak Up

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.

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News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

31 May 2020 • By Sarah Kent and Chavie Lieber

31 May 2020 • By Sarah Kent and Chavie Lieber

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

27 March 2020 • By Chavie Lieber

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?