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Digital Scorecard

Why Is Google Digitising the World's Fashion Archives?

8 June 2017 • By Vikram Alexei Kansara

5,387 Shares1 Comment

How Google Ads Drive Sales, In-Home Delivery to Revolutionise E-Commerce?

25 April 2017 • By Tamison O'Connor

25 April 2017 • By Tamison O'Connor

This week, Google’s expanding array of ad formats is a prime driver of profits, while smart-lock maker August tries to jumpstart the e-commerce industry with a unique home-delivery model.

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Google Targets Pinterest, Are Innovation Labs A Necessity?

18 April 2017 • By Tamison O'Connor

18 April 2017 • By Tamison O'Connor

This week, Google's new "Style Ideas" feature challenges Pinterest's search ambitions, while innovation labs could be crucial in today's tough retail environment.

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News & Analysis

Google Searches Seen as Luxury Investors' Must-Have Tool in Fashion

24 March 2017 • By Bloomberg

24 March 2017 • By Bloomberg

Google searches are the new essential tool for luxury investors looking to decipher what's beyond the latest line of Prada purses and Birkin bags.

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Digital Scorecard

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

22 March 2017 • By Lauren Sherman

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.

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For Fashion Brands Flocking to SXSW, What’s the ROI?

14 March 2017 • By Lauren Sherman

679 Shares Comment

News Bites | Sibling Appoints Liquidators, How Search Trends Can Predict Luxury Sales

10 March 2017 • By BoF Team

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Fashion Industry Remains Silent at Trump’s Immigration Ban

31 January 2017 • By Imran Amed

3,976 Shares19 Comments

News & Analysis

Intentionally or Not, Big Brands Help Fund Fake News

28 January 2017 • By Associated Press

28 January 2017 • By Associated Press

Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.

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At CES 2017, a Glimpse of Tech Destined to Transform Fashion

10 January 2017 • By Lauren Sherman

1,009 Shares3 Comments

Digital Scorecard

Why Is Google Digitising the World's Fashion Archives?

For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.

How Google Ads Drive Sales, In-Home Delivery to Revolutionise E-Commerce?

This week, Google’s expanding array of ad formats is a prime driver of profits, while smart-lock maker August tries to jumpstart the e-commerce industry with a unique home-delivery model.

Google Targets Pinterest, Are Innovation Labs A Necessity?

This week, Google's new "Style Ideas" feature challenges Pinterest's search ambitions, while innovation labs could be crucial in today's tough retail environment.

News & Analysis

Google Searches Seen as Luxury Investors' Must-Have Tool in Fashion

Google searches are the new essential tool for luxury investors looking to decipher what's beyond the latest line of Prada purses and Birkin bags.

Digital Scorecard

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.

For Fashion Brands Flocking to SXSW, What’s the ROI?

Fashion and style brands staged a flurry of activations at this year’s South by Southwest Interactive, but breaking through the clutter of competing messages is increasingly challenging.

News Bites | Sibling Appoints Liquidators, How Search Trends Can Predict Luxury Sales

In today's News Bites, London label Sibling winds down operations, how online search impacts revenue, and the rivalry between Helena Rubenstein and Elizabeth Arden hits Broadway.

Fashion Industry Remains Silent at Trump’s Immigration Ban

While the giants of Silicon Valley took public stances against President Trump’s immigration order, the silence from fashion's largest companies has been deafening.

News & Analysis

Intentionally or Not, Big Brands Help Fund Fake News

Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.

At CES 2017, a Glimpse of Tech Destined to Transform Fashion

From self-driving cars to artificial intelligence, CES 2017 offered not only a vision of the future, but solutions to many of the challenges facing the fashion business.