This Week in Fashion

The Trouble With Digital Advertising

20 October 2017 • By BoF Team

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This Week in Fashion

The Trouble With Digital Advertising

Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.

Bits & Bytes

Bits & Bytes | Levi's Tech Jacket, How Burberry Uses AI to Boost Sales

26 September 2017 • By Victoria Berezhna

26 September 2017 • By Victoria Berezhna

This week, Levi's launches high-tech cycling jacket with Google, and the ways Burberry uses artificial intelligence to personalise consumer experience.

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Bits & Bytes

Bits & Bytes | Levi's Tech Jacket, How Burberry Uses AI to Boost Sales

This week, Levi's launches high-tech cycling jacket with Google, and the ways Burberry uses artificial intelligence to personalise consumer experience.

Bits & Bytes

Bits & Bytes | Amazon's Private Labels, Why Fashion Loves Android Wear

22 August 2017 • By Victoria Berezhna

22 August 2017 • By Victoria Berezhna

This week, how Amazon's private label brands are fuelling its business, while brands cranking out new Android Wear devices are as far from typical electronics companies as one can get.

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Bits & Bytes

Bits & Bytes | Amazon's Private Labels, Why Fashion Loves Android Wear

This week, how Amazon's private label brands are fuelling its business, while brands cranking out new Android Wear devices are as far from typical electronics companies as one can get.

Fashion-Tech

What Happened to Wearables?

22 August 2017 • By Lauren Sherman

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Fashion-Tech

What Happened to Wearables?

The once-hyped wearable tech market has struggled to find its footing. What worked, what didn’t and what’s next?

News Bites

Vogue Partners With Google to Create Virtual Reality Video Series

15 August 2017 • By Maghan McDowell

15 August 2017 • By Maghan McDowell

The project takes viewers inside the closets of models including Kendall Jenner and Cindy Crawford.

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News Bites

Vogue Partners With Google to Create Virtual Reality Video Series

The project takes viewers inside the closets of models including Kendall Jenner and Cindy Crawford.

Op Ed

Op-Ed | Trend Forecasting Is Becoming Less Art, More Science

10 August 2017 • By Yarden Horwitz

10 August 2017 • By Yarden Horwitz

Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge.

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Op Ed

Op-Ed | Trend Forecasting Is Becoming Less Art, More Science

Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge.

Bits & Bytes

Bits & Bytes | Fashion Brands Abandon Snapchat, Factories of the Future

4 July 2017 • By Megan Doyle

4 July 2017 • By Megan Doyle

This week, Snapchat loses out as fashion turns to Instagram Stories, and how 3D printing will power the factories of the future.

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Bits & Bytes

Bits & Bytes | Fashion Brands Abandon Snapchat, Factories of the Future

This week, Snapchat loses out as fashion turns to Instagram Stories, and how 3D printing will power the factories of the future.

Digital Scorecard

Why Is Google Digitising the World's Fashion Archives?

8 June 2017 • By Vikram Alexei Kansara

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Digital Scorecard

Why Is Google Digitising the World's Fashion Archives?

For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.

Bits & Bytes

How Google Ads Drive Sales, In-Home Delivery to Revolutionise E-Commerce?

25 April 2017 • By Tamison O'Connor

25 April 2017 • By Tamison O'Connor

This week, Google’s expanding array of ad formats is a prime driver of profits, while smart-lock maker August tries to jumpstart the e-commerce industry with a unique home-delivery model.

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Bits & Bytes

How Google Ads Drive Sales, In-Home Delivery to Revolutionise E-Commerce?

This week, Google’s expanding array of ad formats is a prime driver of profits, while smart-lock maker August tries to jumpstart the e-commerce industry with a unique home-delivery model.

Bits & Bytes

Google Targets Pinterest, Are Innovation Labs A Necessity?

18 April 2017 • By Tamison O'Connor

18 April 2017 • By Tamison O'Connor

This week, Google's new "Style Ideas" feature challenges Pinterest's search ambitions, while innovation labs could be crucial in today's tough retail environment.

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Bits & Bytes

Google Targets Pinterest, Are Innovation Labs A Necessity?

This week, Google's new "Style Ideas" feature challenges Pinterest's search ambitions, while innovation labs could be crucial in today's tough retail environment.