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BoF Professional Exclusive

BoF VOICES Day 1: Fashion Confronts a Challenging Future

22 November 2019 • By Sarah Kent

BoF Professional Exclusive

BoF VOICES Day 1: Fashion Confronts a Challenging Future

The industry is grappling with an uncertain outlook amid projections for slowing growth and mounting socio-political unrest, but new technology and business models offer hope for innovative solutions.

News & Analysis

Google Unveils Machine Learning Project, in Partnership with BoF

21 November 2019 • By Cathaleen Chen

News & Analysis

Google Unveils Machine Learning Project, in Partnership with BoF

Spearheaded by Google’s artist-in-residence Cyril Diagne and announced in VOICES 2017, the tool maps out 144,000 runway looks from the past three years, and allows users to upload their own photos to find dozens of similar runway outfits.

News & Analysis

Tod's Appoints Former Google Executive to Ramp up Digital Effort

27 September 2019 • By Reuters

27 September 2019 • By Reuters

Alessandra Domizi, previously fashion and retail lead at the tech giant, will develop Tod's digital communication and online sales, a key component of the brand's new 'Factory' business model.

News & Analysis

Tod's Appoints Former Google Executive to Ramp up Digital Effort

Alessandra Domizi, previously fashion and retail lead at the tech giant, will develop Tod's digital communication and online sales, a key component of the brand's new 'Factory' business model.

BoF Professional Exclusive

Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold

23 September 2019 • By Chavie Lieber

BoF Professional Exclusive

Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold

The Italian luxury label resurrected the iconic 'jungle' dress worn by Jennifer Lopez two decades ago in a show that did double duty as a promo for Google products.

Stella McCartney and Google Have a Plan to Fix Fashion’s Environmental Data Gap

15 May 2019 • By Sarah Kent

Stella McCartney and Google Have a Plan to Fix Fashion’s Environmental Data Gap

The tech giant and eco-luxury brand plan to track the environmental impact of cotton and viscose, two of the most commonly used fibres in clothing. Their goal: create a tool that can quantify even the most obscure links in the fashion supply chain

News & Analysis

Google Unveils Slew of New Digital Ad Formats in Amazon Battle

14 May 2019 • By Bloomberg

14 May 2019 • By Bloomberg

The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.

News & Analysis

Google Unveils Slew of New Digital Ad Formats in Amazon Battle

The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.

News & Analysis

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag

18 April 2019 • By Bloomberg

18 April 2019 • By Bloomberg

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

News & Analysis

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

News & Analysis

JD.com Launches Store on Google Shopping Site

5 March 2019 • By Reuters

5 March 2019 • By Reuters

The Chinese e-commerce giant has launched store Joybuy on Google Express, which marks the latest development as the companies aim to take on respective rivals Alibaba and Amazon.

News & Analysis

JD.com Launches Store on Google Shopping Site

The Chinese e-commerce giant has launched store Joybuy on Google Express, which marks the latest development as the companies aim to take on respective rivals Alibaba and Amazon.

The BoF Podcast: Futurist Lucie Greene on Big Tech Versus the State

4 March 2019 • By BoF Team

4 March 2019 • By BoF Team

The futurist author and columnist unpacks tech giants' powerful influence over day-to-day life and public policy, making a case for deeper consideration of the ideology that underpins this culture of innovation and disruption.

The BoF Podcast: Futurist Lucie Greene on Big Tech Versus the State

The futurist author and columnist unpacks tech giants' powerful influence over day-to-day life and public policy, making a case for deeper consideration of the ideology that underpins this culture of innovation and disruption.

News & Analysis

Google, Salesforce Invest in UK Payments Start-Up GoCardless

18 February 2019 • By Bloomberg

18 February 2019 • By Bloomberg

Founded in 2011, the start-up lets businesses set up recurring bank payments from customers online, rather than relying on a debit or credit card.

News & Analysis

Google, Salesforce Invest in UK Payments Start-Up GoCardless

Founded in 2011, the start-up lets businesses set up recurring bank payments from customers online, rather than relying on a debit or credit card.