Inside Goop's First Print Issue

20 September 2017 • By Chantal Fernandez

Inside Goop's First Print Issue

Gwyneth Paltrow's content-and-commerce company is growing at a rapid clip, with market sources pinning its revenue to at least $45 million in 2017. The CEO-meets-EIC breaks down what it took to bring Goop to life on the page.

Inside Beauty

Tracking the Rise of ‘Clean’ Beauty

25 July 2017 • By Sarah Brown

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Inside Beauty

Tracking the Rise of ‘Clean’ Beauty

Non-toxic beauty is more than a trend: It’s a health issue, a political issue — and a business opportunity. As the market shifts and consumers demand more from their products, will the establishment finally catch on? Sarah Brown reports.

Inside Beauty

Why the Beauty Industry Is Betting Big on Supplements

14 June 2017 • By Sarah Brown

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Inside Beauty

Why the Beauty Industry Is Betting Big on Supplements

With a new cast of indie brands going all-out and prestige beauty’s biggest retailers going all-in, are ingestible supplements a flash in the pan or a true industry disruptor?

Intelligence

Community Is Core to Next-Gen Brands

25 May 2017 • By Lauren Sherman

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Intelligence

Community Is Core to Next-Gen Brands

A crop of emerging brands are bucking industry trends by doing more than just selling to customers — they’re developing fandoms.

This Week in Fashion

Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?

5 May 2017 • By BoF Team

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This Week in Fashion

Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?

In the last week, two very different digital brands have announced partnerships with traditional media giants that will land them on newsstands with printed magazines. Why?

News Bites

News Bites | Serena Rees' New Label, Goop to Pop-Up at Nordstrom

4 May 2017 • By BoF Team

In today's News Bites, Agent Provocateur co-founder Serena Rees announces her new gender-fluid fashion brand, Les Girls Les Boys, and Goop's pop-up stores head to Nordstrom.

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News Bites

News Bites | Serena Rees' New Label, Goop to Pop-Up at Nordstrom

In today's News Bites, Agent Provocateur co-founder Serena Rees announces her new gender-fluid fashion brand, Les Girls Les Boys, and Goop's pop-up stores head to Nordstrom.

Intelligence

Gwyneth Paltrow’s Contextual Commerce Play

29 May 2015 • By Lauren Sherman

Actress-turned-lifestyle guru Gwyneth Paltrow talks to BoF about her strategy for Goop.

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Intelligence

Gwyneth Paltrow’s Contextual Commerce Play

Actress-turned-lifestyle guru Gwyneth Paltrow talks to BoF about her strategy for Goop.