Goop

BoF Professional Exclusive

Wellness Brands Hope for an 'Immunity' Boost in the Midst of the Coronavirus Pandemic

25 March 2020 • By Alexandra Mondalek

BoF Professional Exclusive

Wellness Brands Hope for an 'Immunity' Boost in the Midst of the Coronavirus Pandemic

Wellness brands are seeing surging demand but risk a backlash or even legal trouble if they tackle Covid-19 head on. The solution: stay-at-home tips and lots of talk about ‘immunity boosting’ products.

BoF Professional Exclusive

All Eyes On G20 As Trump and Xi Give Trade Talks Another Try

23 June 2019 • By Chantal Fernandez

BoF Professional Exclusive

All Eyes On G20 As Trump and Xi Give Trade Talks Another Try

This week everyone will be talking about the trade talks at the G20 Summit, H&M's latest earnings and In Goop Health's first summit in London. Read our BoF Professional Cheat Sheet.

BoF Professional Exclusive

Movie Stars Want to Cash In on Their Influence Too

8 April 2019 • By Rachel Strugatz

BoF Professional Exclusive

Movie Stars Want to Cash In on Their Influence Too

Michelle Pfeiffer is launching her first beauty line with a collection of ‘clean’ fragrances. But are star wattage and a unique product enough in a market that rewards whichever start-ups generate the most buzz on social media?

News & Analysis

Gwyneth Paltrow's Goop Cashing in Despite 'Pseudoscience' Claims

18 March 2019 • By Bloomberg

18 March 2019 • By Bloomberg

To the surprise of the medical community, Gwyneth Paltrow's lifestyle brand has become the epicentre of the multi-trillion dollar wellness industry.

News & Analysis

Gwyneth Paltrow's Goop Cashing in Despite 'Pseudoscience' Claims

To the surprise of the medical community, Gwyneth Paltrow's lifestyle brand has become the epicentre of the multi-trillion dollar wellness industry.

The Business of Beauty

Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices

12 March 2019 • By Rachel Strugatz

The Business of Beauty

Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices

Gwyneth Paltrow has parlayed her rabid Goop fanbase into a lucrative events business, including sold-out summits like last weekend's In Goop Health.

The BoF Podcast: Gwyneth Paltrow on Her Goop Journey

9 February 2019 • By BoF Team

9 February 2019 • By BoF Team

This week on BoF's Inside Fashion podcast, Gwyneth Paltrow talks to Imran Amed about Goop's rise from an email newsletter to a wellness empire worth $250 million.

The BoF Podcast: Gwyneth Paltrow on Her Goop Journey

This week on BoF's Inside Fashion podcast, Gwyneth Paltrow talks to Imran Amed about Goop's rise from an email newsletter to a wellness empire worth $250 million.

BoF Professional Exclusive

Sex-Care Is the New Self-Care

4 October 2018 • By Sarah Brown

Share2 Comments

BoF Professional Exclusive

Sex-Care Is the New Self-Care

Lipstick, sheet mask, eye cream… vibrator? For beauty brands, the next big opportunity lies in the $32 billion sexual wellness market. Sarah Brown reports.

Share2 Comments

Under Scrutiny, Goop Embraces Science

24 August 2018 • By Cathaleen Chen

Under Scrutiny, Goop Embraces Science

Facing years of claims that it peddles pseudoscience, Gwyneth Paltrow's Goop is hiring real scientists to test and set guidelines for the products it sells. On the agenda: vetting the cosmic powers of 'Brain Dust.'

BoF Professional Exclusive

Fashion's Top VCs Open Their Playbooks

17 July 2018 • By Victoria Berezhna

BoF Professional Exclusive

Fashion's Top VCs Open Their Playbooks

A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.

BoF Professional Exclusive

Fashion Has Its Own Vices

15 June 2018 • By BoF Team

BoF Professional Exclusive

Fashion Has Its Own Vices

Suffering from the perils of the 'greater fool' theory, Vice Media is being scrutinised for raising hundreds of millions of dollars with not enough to show for it. But fashion has its own set of heavily funded media brands with business models that may not be sustainable.