GQ China

BoF Professional Exclusive

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

30 September 2020 • By Robert Williams

BoF Professional Exclusive

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

6 August 2020 • By Casey Hall

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.

News & Analysis

Condé Nast China Responds to Corruption Accusations Against Group Publisher

23 September 2019 • By Zoe Suen

23 September 2019 • By Zoe Suen

The allegations against Paco Tang were detailed in a leaked email sent to the company's top executives and other local industry leaders.

News & Analysis

Condé Nast China Responds to Corruption Accusations Against Group Publisher

The allegations against Paco Tang were detailed in a leaked email sent to the company's top executives and other local industry leaders.