The Business Of Fashion logo
The Business Of Fashion logo
  • Latest
  • Professional
  • Professional
  • Beauty
  • Careers
  • Education
  • Live Events
  • Community
  • Fashion Week
  • Podcasts
  • Video
BoF Professional Exclusive

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

30 September 2020 • By Robert Williams

Share Comment

BoF Professional Exclusive

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Share Comment

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

6 August 2020 • By Casey Hall

Share Comment

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Share Comment

News & Analysis

Condé Nast China Responds to Corruption Accusations Against Group Publisher

23 September 2019 • By Zoe Suen

23 September 2019 • By Zoe Suen

The allegations against Paco Tang were detailed in a leaked email sent to the company's top executives and other local industry leaders.
Share Comment

News & Analysis

Condé Nast China Responds to Corruption Accusations Against Group Publisher

The allegations against Paco Tang were detailed in a leaked email sent to the company's top executives and other local industry leaders.
Share Comment

TRENDING ON BoF
1

Is Net-a-Porter’s Unconventional Prada Deal the Future of Wholesale?

2

Tiffany Vacancy Looms for Trump in Weak Manhattan Market

3

Is Insider Support Still Important to Outsider Designers?

4

Why Estée Lauder Is Shutting Down Becca Cosmetics

5

Margaret Zhang Is Vogue China’s New Editor in Chief

6

Rise of the Zombie Retailers

7

Remaking Roberto Cavalli

8

Swarovski Rolls Out a Rebrand and Store Redesign

9

Kering Brands Are Again Sitting Out Fashion Week. Is That the Right Move?

10

High Stakes at Milan Fashion Week

1

Gap Will Open New $140 Million Distribution Centre

2

The Key to Chinese Luxury Sales in 2021

3

ByteDance To Pay $92 Million to US TikTok Users

4

Duelling Visions for Online Luxury in Mytheresa and Farfetch’s Latest Results

5

Rethinking Rental in a Crisis | VIDEO

6

Young Chinese Are Criticising Consumerism. What Does This Mean for Fashion?

7

Burberry Wins Injunction Against Chinese Copycat

8

Can Allbirds Live Up to Its $1 Billion Valuation?

9

H&M Collaborates with Chinese Designer Label Pronounce

10

Frasers Group to Book $140 Million Lockdown Impairment Charge

1

Is Insider Support Still Important to Outsider Designers?

2

Gap Will Open New $140 Million Distribution Centre

3

The Key to Chinese Luxury Sales in 2021

4

ByteDance To Pay $92 Million to US TikTok Users

5

Duelling Visions for Online Luxury in Mytheresa and Farfetch’s Latest Results

6

Rethinking Rental in a Crisis | VIDEO

7

Young Chinese Are Criticising Consumerism. What Does This Mean for Fashion?

8

Burberry Wins Injunction Against Chinese Copycat

9

Can Allbirds Live Up to Its $1 Billion Valuation?

10

H&M Collaborates with Chinese Designer Label Pronounce

About
  • About Us
  • Memberships
  • Newsletters
  • Press
  • Masthead
Contact
  • Work With Us
  • Contributors, Tips & Stories
  • Media & Press Requests
  • Feedback
  • Contact Us
Media
  • Advertising & Sponsorship
Connect with BoF
  • The State of Fashion 2021

Site Map © 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy Policy.