Hermès

BoF Professional Exclusive

Winners Take All: How LVMH and Kering Will Extend Their Supremacy Post-Pandemic

26 May 2020 • By Lauren Sherman

BoF Professional Exclusive

Winners Take All: How LVMH and Kering Will Extend Their Supremacy Post-Pandemic

The family-controlled French giants are well positioned to further dominate the luxury fashion sector. But neither can afford to ignore the threat of disruption.

BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

19 May 2020 • By Casey Hall

BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.

BoF Professional Exclusive

Why Luxury Came to the Rescue

18 May 2020 • By Lauren Sherman

BoF Professional Exclusive

Why Luxury Came to the Rescue

To support the fight against Covid-19, European fashion companies have been doing everything from producing hand sanitiser to building new hospital wings. What’s driving these wartime-like efforts?

News & Analysis

Luxury Stores Test the Water in a Paris Devoid of Tourists

12 May 2020 • By Reuters

12 May 2020 • By Reuters

Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.

News & Analysis

Luxury Stores Test the Water in a Paris Devoid of Tourists

Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.

News & Analysis

Why Brands Are Revisiting Old Advertising Campaigns

12 May 2020 • By Daphne Milner and Zoe Suen

News & Analysis

Why Brands Are Revisiting Old Advertising Campaigns

Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.

BoF Professional Exclusive

For Luxury, Hope Springs Eternal

6 May 2020 • By Pierre Mallevays

BoF Professional Exclusive

For Luxury, Hope Springs Eternal

Investors in the sector are looking beyond a troublesome second quarter to greener pastures in the second half of 2020.

Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.

1 May 2020 • By Zoe Suen

Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.

LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.

Op-Ed | 6 Predictions for Luxury in a Post-Virus World

29 April 2020 • By Jean-Noël Kapferer and Jean Révis

Op-Ed | 6 Predictions for Luxury in a Post-Virus World

When the coronavirus crisis subsides, the luxury sector will eventually bounce back, but the market will have changed, write Jean-Noël Kapferer and Jean Revis.

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

28 April 2020 • By Casey Hall

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?

News & Analysis

Hermès Weathers Coronavirus Storm Better Than Luxury Rivals

23 April 2020 • By Reuters

23 April 2020 • By Reuters

The Parisian house saw a 7.7 percent drop in first-quarter sales compared to declines of 15 percent or more reported by other luxury groups.

News & Analysis

Hermès Weathers Coronavirus Storm Better Than Luxury Rivals

The Parisian house saw a 7.7 percent drop in first-quarter sales compared to declines of 15 percent or more reported by other luxury groups.