Hermès

Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals

31 July 2020 • By Vikram Alexei Kansara

The worst quarter in the history of the modern luxury business was also its best ever for digital sales.

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Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals

The maker of the iconic Birkin bag saw its sales plunge 42 percent in the three months through June.

News & Analysis

Hermès Quarterly Sales Hit by Pandemic Lockdowns

30 July 2020 • By Bloomberg

The maker of the iconic Birkin bag saw its sales plunge 42 percent in the three months through June.

News & Analysis

Hermès Quarterly Sales Hit by Pandemic Lockdowns

Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.

How Impactful Were the Digital Fashion Week Shows, Really?

27 July 2020 • By Alexandra Mondalek

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How Impactful Were the Digital Fashion Week Shows, Really?

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Power Moves

Power Moves | Maison Margiela Appoints New CEO, Hermès Creative Director of the Women's Product Universe Steps Down

23 July 2020 • By Aminah Khan

This week Gianfranco Gianangeli was named chief executive of Maison Margiela, while Hermès veteran Bali Barret announced her departure after 17 years at the company.

This week Gianfranco Gianangeli was named chief executive of Maison Margiela, while Hermès veteran Bali Barret announced her departure after 17 years at the company.

Power Moves

Power Moves | Maison Margiela Appoints New CEO, Hermès Creative Director of the Women's Product Universe Steps Down

Is Fashion Going Back to Normal?

13 July 2020 • By Angelo Flaccavento

The labels taking part in the Paris men’s showcase largely stuck to their aesthetic codes, presenting pragmatic and reassuring collections that felt like seeing an old friend, with some intriguing format twists, reports Angelo Flaccavento.

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Is Fashion Going Back to Normal?

How Luxury Brands Sell 'Exclusive' Goods by the Millions

22 June 2020 • By Luca Solca

Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.

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How Luxury Brands Sell 'Exclusive' Goods by the Millions

Is It Finally Time for Chinese Luxury to Go Global?

11 June 2020 • By Zoe Suen

Hermès, Kering and Richemont have all dabbled in Chinese luxury brands but none have so far been a big international hit. Insiders now reckon they know why.

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Is It Finally Time for Chinese Luxury to Go Global?

As Lockdowns Ease, Luxury Sees Record Valuation

4 June 2020 • By Pierre Mallevays

Growth prospects for 2020 remain subdued, but investors are looking beyond the current crisis.

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As Lockdowns Ease, Luxury Sees Record Valuation

Winners Take All: How LVMH and Kering Will Extend Their Supremacy Post-Pandemic

26 May 2020 • By Lauren Sherman

The family-controlled French giants are well positioned to further dominate the luxury fashion sector. But neither can afford to ignore the threat of disruption.

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Winners Take All: How LVMH and Kering Will Extend Their Supremacy Post-Pandemic