Hill House Home
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Hill House Home’s Plan to Extend the Nap Dress Trend Beyond Quarantine
After its signature ‘Nap Dress’ went viral during the pandemic, the direct-to-consumer brand is expanding its apparel offerings and opening a holiday pop-up.
Netflix and Shonda Rhimes Test Fashion Opportunity With Bridgerton Collabs
The streaming service’s blockbuster deal with production company Shondaland came with plans for branding and merchandising deals. What that means for fashion is beginning to take shape.