Hollister
Case Study | Abercrombie & Fitch’s Brand Reinvention
Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.
Case Study | Abercrombie & Fitch’s Brand Reinvention
Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.
Abercrombie Shares Slide as Tariffs Weigh Heavy
The retailer has adjusted its outlook to anticipate additional tariffs of as much as 30 percent.
What Abercrombie & Fitch’s Reality Check Says About the State of Retail
Slow sales at the mall retailer surprised analysts who had seen the company’s turnaround as a success story.
Abercrombie & Fitch Shares Dive 18% Due To Slowing Sales Growth
The company has decided to close three flagship stores, including a Hollister store in New York's SoHo area.
Abercrombie Soars on Upbeat Forecast as Sales Top Estimates
Comparable sales increased for a sixth consecutive quarter climbing more than double analysts’ predictions, and net sales are set to rise 2 to 4 percent this year.