Imaginary Ventures News & Analysis

BoF Professional Exclusive

Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses

20 April 2021 • By Lauren Sherman

BoF Professional Exclusive

Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses

For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.

Natalie Massenet’s Imaginary Ventures Raises $160 Million for Second Fund

15 December 2020 • By Lauren Sherman

15 December 2020 • By Lauren Sherman

Natalie Massenet’s Imaginary Ventures Raises $160 Million for Second Fund

BoF Professional Exclusive

#BoFLIVE: How to Raise Money Right Now

10 August 2020 • By BoF Team

10 August 2020 • By BoF Team

While funding hasn’t completely vanished, investors are becoming more discerning with their cash. BoF unpacks how start-ups can raise capital during a global pandemic.

BoF Professional Exclusive

#BoFLIVE: How to Raise Money Right Now

While funding hasn’t completely vanished, investors are becoming more discerning with their cash. BoF unpacks how start-ups can raise capital during a global pandemic.

BoF Professional Exclusive

The State of the Direct-to-Consumer Market

27 April 2020 • By Cathaleen Chen

BoF Professional Exclusive

The State of the Direct-to-Consumer Market

Online brands were facing profitability challenges before the crisis struck. Now, they must confront dramatically lower valuations and the possibility of being sold in distress — or worse.

BoF Professional Exclusive

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

27 February 2020 • By Cathaleen Chen

BoF Professional Exclusive

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.

Start-Up School: How to Write a Business Plan

3 June 2019 • By BoF Team

Start-Up School: How to Write a Business Plan

A step-by-step guide to formulate your business strategy to kick-start your fashion company.

BoF Professional Exclusive

Start-Up School | Chapter 2: Fund Your Business for Growth

9 April 2019 • By Chantal Fernandez

BoF Professional Exclusive

Start-Up School | Chapter 2: Fund Your Business for Growth

A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

9 April 2019 • By Victoria Berezhna

BoF Professional Exclusive

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?