The Zara owner’s push to phase out single-use plastic packaging in the supply chain is being tested by the German online fashion retailer’s refusal to remove the material in the final sale to consumers.
Inditex
Spanish multinational Inditex is parent company to retailers Zara, Bershka, Stradivarius, Pull and Bear, Massimo Dutti, Oysho and more. Inditex was founded by Amancio Ortega with its headquarters in Arteixo, Spain.
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Company Snapshot
ESTABLISHED1985
HEADQUARTERSArteixo, Spain
EMPLOYEES> 10,000
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Highlights
In seeking to attract more aspirational shoppers, H&M is boosting its image through high fashion collaborations.
The outcry over Zara’s ill-conceived, poorly-timed campaign this week highlights the blind spots that fashion brands routinely make apparent in their advertising.
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
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